The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data for "The Doodlebops" to guide your content investment and distribution decisions. Parrot Analytics' demand data can help to determine this show's value to your platform, estimate its audience size and demographics, and gauge the potential impact of licensing this property.
Using demand data, you can assess that this series holds value, and the dollar value of this show's contribution to your platform relative to others. For example, The Doodlebops has 2.9 times the audience demand of the average show in the United States, which indicates good potential value. By comparing its demand to other shows you're interested in acquiring, you can make more data-driven decisions on which shows to buy and what price to pay.
Furthermore, the demand data for "The Doodlebops" can provide insights on the suitability of this show to your target audience and your marketing efforts. The show is a musical comedy series for children, which appeals to preschoolers, so you may expect its primary audience to be young children and their parents. Using data on the show's average demand, peak demand, reach, and trend over time, you can plan your marketing initiatives for acquisition and retention, and hypothesis how best to program the show on your platform.
Demand data can also give you insights about how well The Doodlebops is performing in other markets outside of the United States, where it is in high demand but displays a low travelability score. This suggests that audiences outside of its home market, Canada, show less interest or familiarity with the show. This could be useful for determining where you should focus your efforts and resources for marketing, licensing, and distribution, and possibly design marketing strategies taking advantage of the demand spikes like the one observed in late October 2023.
Using affinity analysis and taste clusters, Parrot Analytics' demand data can help identify the types of talent or content that will appeal to the show's existing fan base or attract new viewers. By understanding the top global markets for the show, like the United States and Canada, you can gauge a baseline for the type of viewer attending to consume this content. It can lead you to hypothesis about additional shows or genre types you should consider for your platform.
Finally, by assessing the data on "The Doodlebops" seasonal performance, franchise, and longevity projections, you can improve your understanding of the show's potential for spin-offs and related merchandise. Plus, it can assist in deciding which content to focus your investment on to increase engagement and retain customers.
In conclusion, Parrot Analytics' demand data for "The Doodlebops" can provide detailed insights for making more informed content decisions, whether they be content acquisition, content programming, or content distribution. By using data-driven decisions, you can leverage your competitor's weaknesses, optimize your marketing initiatives, and drive more ROI in your subscription video on demand service.
The Doodlebops's travelability to the United States in the last 30 days is 84%, which means that the audience demand for The Doodlebops is 84% of the demand in its country of origin, Canada. Click through to another market to discover how well The Doodlebops travels internationally.
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Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Playhouse Disney, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Playhouse Disney to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Doodlebops), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Playhouse Disney by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Doodlebops, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Playhouse Disney‘s The Doodlebops is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Playhouse Disney and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Doodlebops, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using global demand data from Parrot Analytics for The Doodlebops in the United States. We provide our partners with comprehensive subscription-video-on-demand capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.