The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive at a TV production company, studio, or network, the drop in rank of "The Dr. Oz Show" presented in the analysis could provide insights on the show's programming decisions. Despite the show's high demand compared to others in the talk-show genre, the drop in rank of 1031 spots during February in the United States highlights that audience engagement is waning, and there could be a need for changes to the show's format or marketing strategy. Furthermore, examining the show's travelability dimension, in which it has performed poorly, could help you to decide whether to air the show in the international market.
If you work for an OTT or SVOD platform, utilizing demand data can simplify acquisition decisions and help you determine the value of a series. Using demand data, such as the 4.2 times audience demand that "The Dr. Oz Show" achieved compared to the average show in the United States over the last 30 days, you can quantify the marginal revenue contribution of a content title and how it drives engagement across the catalog. Evaluating trends over a period, such as the insight that the show's demand increased by 24.5% in the last 30 days, can also help you to assess a TV series' ability to drive subscriptions and reduce churn. By examining your current audience's taste clusters and by mapping local whitespace, you can decide which content to acquire or produce that serves accordingly.
As an entertainment talent agency, you can help your clients identify which TV shows have the best franchise potential. From the analysis of "The Dr. Oz Show," it's evident that its franchisability potential is poor, and it may not benefit from spinoffs or franchises.
For content distributors, demand data on "The Dr. Oz Show" can help understand what type of content exhibits an opportunity to acquire or produce. By using demand data, you can add an economics-based valuation on any show, including evaluating the ROI a specific title will bring to a given platform.
For linear network or pay TV network, demand data can help with programming decisions. It can help you understand which titles to buy, if you want to retain or grow your audience. For instance, by looking at the drop in demand for "The Dr. Oz Show" over February in the United States, a pay TV network can decide to air alternative health shows and hope to garner more audience. Additionally, demand data can enable optimal pricing decisions and can help with the development of an effective marketing campaign.
Demand data gathered on "The Dr. Oz Show" demonstrates how important content valuation is. The Parrot Analytics platform values content substantially by its demand in any given market. The platform service is powered by global content demand and supply, so it's a scalable and sustainable way of determining the value of content to any platform.
This is The Dr. Oz Show's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Dr. Oz Show travels internationally.
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Acquire the best shows from partners such as Syndication to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Dr. Oz Show), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Syndication by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Syndication‘s The Dr. Oz Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Syndication and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Dr. Oz Show, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 29, 2024, 2:07 a.m. PST using global demand data from Parrot Analytics for The Dr. Oz Show in the United States. We provide our partners with essential SVOD analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.