The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive, using demand data provided by Parrot Analytics can help make more informed content acquisition, distribution, and programming decisions. "The Dragon Prince" is an excellent example of how demand data can help content executives make these decisions.
Firstly, the show's demand data provides information about the show's popularity among audiences. "The Dragon Prince" had 21.6 times the audience demand of the average show in the U.S. over the last 30 days, indicating outstanding demand for this show among U.S. audiences. Content valuation using demand data can help executives to invest in shows that have high potential for success, reducing the risks for the investment.
Secondly, understanding the show's genre and ranking can also provide important information about audience preferences and changing trends. During August 2023, "The Dragon Prince" ranked 99.7th percentile in the cartoon genre, indicating that the audience demand for this show is higher than 99.7% of all cartoon titles in the United States. Using demand data, content executives can evaluate how their content library is performing within the market.
Thirdly, demand data can help executives identify similar shows of interest to the show's audience, such as "The Witcher" and "Star Trek: Strange New Worlds", among others. This information is useful for acquisition and programming decisions, as it can help executives find other shows to acquire and program that the audience is interested in. "The Dragon Prince" has good franchisability due to its high demand, implying there is potential for spin-off and merchandising.
Finally, by examining top markets for "The Dragon Prince", such as the United States and Canada, executives can make better-informed decisions about distribution and content targeting. Top-level markets in which the shows perform well can open up opportunities for valuable audience expansion or even geographical optimization.
In conclusion, demand data provided by Parrot Analytics is a crucial tool that executives from different sectors in the entertainment industry can use for programming, acquisition, distribution, content investment decisions, and creating an awareness of market dynamics. The case of "The Dragon Prince" is a good illustration of how demand data can provide crucial insights into the popularity and potential success of a show in different markets and help inform strategic decision-making.
This is The Dragon Prince's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Dragon Prince travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Dragon Prince is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Dragon Prince, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been regenerated on Sept. 4, 2023, 2:01 p.m. PST using global demand content analytics from Parrot Analytics for The Dragon Prince in the United States. We provide our partners with valuable OTT capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.