The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives across various fields, demand data is a valuable tool for making more informed content decisions. "The Dropout," a TV series that follows the rise and fall of the infamous Elizabeth Holmes and her healthcare start-up, is a case in point.
Using Parrot Analytics' demand analysis, executives can observe that demand for "The Dropout" has been increasing in the United States, with 7.9 times the audience demand of the average show in the country over the past 30 days. This information can be used for content valuation, as executives can calculate how much the show is worth to their platform based on the contribution it makes to demand.
Furthermore, executives can use demand data to identify which markets the show is most in-demand, and thus prioritize distribution in those regions. "The Dropout" performs exceptionally well in the United States, UK, Russia, Canada, South Africa, New Zealand, Mexico, Brazil, and Israel. By understanding the popularity of the show in these markets, executives can gauge its travelability.
Demand data also provides insights into the show's performance across various dimensions such as longevity, momentum, reach, franchisability, and genre. This information is useful for identifying opportunities for spin-offs, localization, or marketing campaigns as required.
Finally, executives can use demand data to compare and contrast performance across all titles in the industry, identifying how well shows like "The Dropout" fare against others in terms of demand performance. This allows executives to make more informed decisions regarding content acquisition, programming decisions, and how to allocate funds to maximize future content investments.
In summary, by leveraging demand analysis such as that provided by Parrot Analytics, entertainment executives can make more informed decisions around content acquisition, distribution, programming, and content valuation. In the case of "The Dropout," these insights help executives understand which markets to target, how well this show fares compared to other titles in the industry, and how to optimize its impact on their platform.
This is The Dropout's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Dropout travels internationally.
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Acquire the best shows from partners such as Hulu to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Dropout), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s The Dropout is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Dropout, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Period Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for The Dropout in the United States. We provide our partners with meaningful SVOD know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.