The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content valuation uses demand data to answer several questions. As we have examined "The Fall," let's apply these questions to understand how demand data informs content valuation. How much is my series worth? Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. The demand for "The Fall" has been increasing recently, and its momentum, which measures the pace of growth, is okay. Further, the show has outstanding longevity, indicating its sustained demand, and an excellent franchisability (spin-off potential), and reach. All these metrics suggest that the show has a good market value and a high potential to monetize more through streaming services.
Additionally, the demand enables valuing IP globally. We can find out what content is most popular in my market or on a global scale? Our analysis shows that the top global markets where "The Fall" is most in-demand over the last 30 days are Spain, Russia, the United Kingdom, Belgium, Germany, the United States, Australia, France, and Argentina. This data helps the stakeholders to assess where the show has more monetization potential and the key markets for producing a spin-off or creating a franchise.
Demand data informs several strategic decisions. For instance, the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog can be quantified using demand data, allowing stakeholders to calculate the ROI a specific title will bring for any given platform. If they focus on "The Fall," they can assess its potential to drive subscriptions and mitigate churn from streaming services. Moreover, it can help them determine how much to spend on content. We can apply Parrot Analytics' content valuation to an individual series or an entire library, and we can start unbundling the value of content in any streaming service, including "The Fall."
Demand data also helps in subscriber acquisition and retention, marketing campaign optimization, pre-release marketing, and supply & demand decisions. In the specific case of "The Fall," we know that its audience demand for the show has increased in the United States by 25.7%. As we identified its fans' preferences, who also like shows such as "House Of The Dragon," "True Detective," and "Broadchurch UK," SVOD platforms can choose to acquire content that exhibits the opportunity to attract and retain subscribers to grow their audience.
Finally, demand data helps TV executives to map local white spaces, which means they can identify the most popular genres in the local market, and it allows them to benchmark their content against other titles available on the market. Additionally, it uncovers under-monetized titles and how to find new opportunity markets for content distribution. If the stakeholders were considering licensing "The Fall" to another streaming platform, they could use demand data to estimate how much it is worth to another service.
In summary, "The Fall" is a show that is in-demand, has good viewership, and high potential to be monetized more via streaming services. By leveraging demand data, the stakeholders can have a better understanding of its commercial potential, estimate its franchise and licensing prospects, and inform strategic business decisions. The show represents an excellent case study to demonstrate how demand data can be used to drive better content valuation, acquisition, marketing, distribution, and programming decisions.
The Fall's travelability to the United States in the last 30 days is 54%, which means that the audience demand for The Fall is 54% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Fall travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. BBC Two, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Fall.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Fall from partners like BBC Two.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Fall? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as BBC Two to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from BBC Two by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Fall. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as BBC Two to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Fall), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC Two by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Fall, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s The Fall is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Fall, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 28, 2024, 11:11 p.m. PST using global tv demand datasets from Parrot Analytics for The Fall in the United States. We provide our partners with meaningful OTT workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.