The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive or professional, analyzing the performance of a show like "The Flavor Of Love" in February 2024, using demand data, can offer valuable insights into how well the show is performing and how it can inform content, acquisition, distribution, and programming decisions.
One way demand data can be used is through content valuation. By examining how much audience demand is currently being driven by "The Flavor Of Love," entertainment executives can determine the dollar value contribution of the show to any platform in any region. Furthermore, they can estimate its cannibalization effect and assess the value of exclusivity, and they can compare the show against other titles available on the market and use this information to make strategic decisions.
Examining the United States audience data for the show, we can see that "The Flavor Of Love" has been experiencing good demand. Its demand has been increasing recently, with an audience demand of 3.5 times the average show in the United States over the last 30 days. However, during February, its audience demand decreased by 24.0%. Analyzing this decline and its causes can help executives who are interested in acquiring the show to understand its risks, its longevity, and its future growth potential.
Furthermore, examining the show's global performance across different dimensions like travelability, longevity, momentum, franchisability, and reach can offer insights into how the show's international demand relative to its home market. This information can be used by TV executives to determine the best distribution strategy for the show and to find new markets for distribution.
Analyzing the global top 10 markets where the show is most in-demand over the last 30 days can help executives understand where the show is most popular and how it resonates with different cultural tastes. By knowing where it's popular, executives can focus on specific regions to market and promote the show, which can lead to increased demand and viewership.
Finally, comparing the performance of the show on a 1-year rolling basis vs. the last 30 days can offer insights into whether it's experiencing a sustained growth trend or a temporary spike. Knowing whether a show's increased popularity is due to a temporary event or a long-term trend can guide decision-making in various areas, including content acquisition, scheduling, and marketing to optimize the show's growth and audience retention.
This is The Flavor Of Love's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Flavor Of Love travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular VH1‘s The Flavor Of Love is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for VH1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Flavor Of Love, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Game Show), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2 p.m. PST using global tv demand metrics from Parrot Analytics for The Flavor Of Love in the United States. We provide our partners with extensive OTT expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.