The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make more informed decisions about content acquisition, distribution, and programming, you can use demand data to evaluate the strength of a TV show, its genre, and how it is faring in comparison to its peers.
For example, if you're considering the acquisition of "The Fosters," you can use the Parrot Analytics content valuation system to determine the dollar value contribution of the title to your SVOD platform, the baseline value of the title, and how it is performing as an acquisition-driving or churn-reducing title. You can also assess the value of exclusivity for this title.
Additionally, you can use demand data to identify the top 10 global markets where "The Fosters" is most in-demand, which would provide greater insights into where to distribute or premiere this content. Knowing which markets are showing the highest demand for the show will help you determine how to maximize the value of the intellectual property's monetization potential.
Demand data can also help you establish the optimal release strategy for this title, which regions to target for distribution, and how much to spend on marketing campaigns. This information might also influence your decision to invest in creating a spin-off.
By analyzing demand trends related to "The Fosters", you can uncover insights into audience preferences and tastes. For instance, we know that the show is in the international travelability mode, indicating that it has untapped potential in terms of global expansion. If you are trying to expand your SVOD platform internationally, this data can guide your content selection decisions, maximizing the return on investment of your available funds.
Finally, by looking at the content's franchise potential, momentum, and longevity, you can gain valuable insights into the future value of the show and how likely it is to remain a valuable asset to the platform. Knowing that the show has a high momentum rate indicates that it can trend upward in demand, while the strong longevity rating suggests that the title will continue to attract superfans and generate revenue for some time.
This is The Fosters's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Fosters travels internationally.
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Acquire the best shows from partners such as ABC Family to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Fosters), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular ABC Family‘s The Fosters is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ABC Family and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Fosters, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using analytics from Parrot Analytics for The Fosters in the United States. We provide our partners with meaningful content know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.