The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you work in the media and entertainment industry, understanding your audience is critical to decision-making that will ensure success. Parrot Analytics' demand data can help make this understanding more numerical and actionable. Let's examine the last 30 days of audience behavior surrounding "The Girlfriend Experience" and see how it can offer insights to different sections of the entertainment industry.
For a platform executive at Starz, where "The Girlfriend Experience" is distributed, the stellar demand for the show over the last 30 days means it is a strategic asset. Demand data helps the platform identify high-performing shows and assess their value, contributing to content valuation. The 8.2 times demand for "The Girlfriend Experience" has likely contributed significantly to its revenue, so the platform can justify its acquisition or production costs. The content valuation system can also be leveraged to determine how much another platform would be willing to spend to license this title.
If you are a TV production company, you can review the travelability data in this Parrot Analytics' report on "The Girlfriend Experience" to decide if this content is well-suited for global expansion and can help drive revenue in the international market. Franchisability information is also significant as this could help identify potential shows or IP that could produce spin-offs or franchises.
For a talent agency, understanding which shows “fans of" are interested in "The Girlfriend Experience" can offer insights on what talent or other brands to partner with to increase the show’s popularity. This information will also guide an agency’s strategy on how to market shows better, thus ensuring maximum show discovery and recommendation.
As a content distributor, Parrot Analytics demand data can help you make wise decisions about supply and demand. Knowing which content is in-demand helps the distributor acquire and produce the right type(s) of content that exhibit real opportunities to engage the audience.
Finally, for a linear or pay TV network, this data can help drive their programming decisions. With the information on which genre resonates most with the current audience and what genre(s) industry players should focus on to attract new subscribers to their SVOD service, they can make informed choices before airing any shows.
In summary, from content valuation and supply/demand decisions, through to subscriber acquisition and retention, monitoring demand data through Parrot Analytics can help executives across the media and entertainment industry make smart and informed decisions. The data from "The Girlfriend Experience" for the month of August 2023 in the United States showcases the importance of being abreast with one's audience, their tastes and preferences, and how this data can inform various industry stakeholders to make better entertainment choices.
This is The Girlfriend Experience's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Girlfriend Experience travels internationally.
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Acquire the best shows from partners such as Starz to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Girlfriend Experience), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Starz by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Girlfriend Experience, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Starz‘s The Girlfriend Experience is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch The Girlfriend Experience also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Starz and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Girlfriend Experience, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been revised on Sept. 4, 2023, 2 p.m. PST using television demand content from Parrot Analytics for The Girlfriend Experience in the United States. We provide our partners with essential television workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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