The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an executive at an OTT or SVOD platform, or a TV series financing company, understanding audience demand is important in making informed content decisions. Using the example of "The Golden Bachelor", we can see how demand data can help you make such decisions. Firstly, you can use demand data to assess content valuation around this show. Knowing that it has 18.1 times the audience demand of the average show in the US lends to its high dollar value contribution to any platform.
Secondly, audience demand data enables you to target your acquisitions and understand what TV genres are driving demand in different markets. By seeing that "The Golden Bachelor" is performing well in multiple international markets you might want to consider its acquisition and use this data to make more informed distribution decisions and programming decisions. You can also use the show's performance in other markets to identify white spaces where the romance genre may still be underrepresented, or where it may have untapped potential.
Thirdly, audience demand can help inform your programming decisions. By increasing the supply of a popular genre, such as romance, you may be able to retain viewers and attract new subscribers. Alternatively, you could use the show's genre and audience demand to guide production or acquisition of similar shows in the future. Demand data can identify which titles to produce or acquire to support global SVOD expansion or in-house programming strategies.
Fourthly, audience demand data can be used to optimize marketing campaigns, managing the release of individual episodes, or entire seasons of a TV show. Using the demand data to inform release schedules and pricing strategies helps to improve the chances of maximum success and revenue. A series like "The Golden Bachelor" could be released at a specific time that would attract more engaged viewers, given its demand spiked near the end of November.
Finally, leveraging demand data can be used to differentiate yourself from competitors. Understanding the positioning in markets and individual genres of your content against local, regional and global benchmarks will help drive acquisition and marketing strategies. "The Golden Bachelor" for example, has a higher demand than 99.7% of all romance titles in the United States, positioning it as one of the top-performing shows in its genre. By comparing this show against other titles available on the market, you can make more informed decisions about how to allocate your content budget.
This is The Golden Bachelor's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Golden Bachelor travels internationally.
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Acquire the best shows from partners such as American Broadcasting Company (ABC) to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Golden Bachelor), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as American Broadcasting Company (ABC) by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including . Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Golden Bachelor, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular American Broadcasting Company (ABC)‘s The Golden Bachelor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for American Broadcasting Company (ABC) and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Golden Bachelor, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on Dec. 10, 2023, 1:06 p.m. PST using demand data from Parrot Analytics for The Golden Bachelor in the United States. We provide our partners with smart television industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.