The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive at an OTT or SVOD platform, demand data for "The Good Lord Bird" can inform you of how this show is performing in the United States. This demand data can also tell you how it compares to other shows within the history genre and other popular shows that fans of "The Good Lord Bird" also like. This data can also help in programming decisions by understanding what day and time the demand for the show spikes to help optimize the scheduling.
For content valuation, "The Good Lord Bird" has experienced a decrease in demand over the last 30 days. By comparing the show's performance on a 1-year rolling basis to the last 30 days, you can see the decrease in popularity, keeping in mind that the show has already ended its run. This information can inform you on the feasibility and opportunity for acquiring the show's rights at the appropriate price. You can also use the demand data to understand its potential value to other platforms, which can help you create a more comprehensive content distribution strategy.
As a TV series financing or production company, demand data for "The Good Lord Bird" and other shows can inform you on which type of content has the most potential for a wider audience. The global audience demand for this show can reveal its travelability, which can help in selecting which content to acquire or produce to support global expansion.
For entertainment talent agencies, this demand data can help identify which talent it should partner with to expand the audience of the TV series.
For a linear network or pay TV network, demand data for "The Good Lord Bird" can help decide which shows to prioritize. By understanding how popular the show is relative to other shows and how demand trends for the show, executives can make informed decisions about scheduling, promotion and advertising during peak demand periods.
For content distributors, this data can inform you on how to best monetize existing content that hasn't reached its full potential yet. By analyzing demand patterns in different regions, content distributors can determine the areas that are under-monetizing their existing content and optimize marketing spend accordingly.
In conclusion, demand data for TV shows, like "The Good Lord Bird," can help executives make more informed content, acquisition, distribution, and programming decisions. While providing comprehensive insight into the show's current and potential performance, demand data can also guide decisions about the future of the show and inform strategies for global expansion, talent acquisition, and monetizing existing content.
This is The Good Lord Bird's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Good Lord Bird travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Good Lord Bird, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 29, 2024, 3:30 a.m. PST using global tv demand datasets from Parrot Analytics for The Good Lord Bird in the United States. We provide our partners with valuable TV industry capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.