The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make more informed decisions about content acquisition, distribution, programming and valuation, demand data can be an invaluable tool. Let's take a look at how the case of “The Gummi Bears” in the United States in March 2024 can provide insights that can help in these aspects.
- Content valuation: Using the demand data for “The Gummi Bears,” executives can calculate its economic value to a platform. With demand data, they can estimate the show’s dollar value contribution, how well it drives engagement, and how it performs as an acquisition-driving or churn-reducing title. For instance, since “The Gummi Bears” has a higher demand than 97.5% of all family titles in the United States, would help it perform better on a family focused streaming service, although the platform should be wary of the fact that the show's demand in March had decreased by 5.3%.
- Programming decisions: Entertainment executives can identify the best genre to focus on to attract new subscribers to their streaming service by analyzing the genre in-demand in their local market. It can help executives to decide if producing or acquiring content of a particular genre would be a suitable decision, and also advising the best release strategy for the show in question given the data at hand.
- Content acquisition: The performance of “The Gummi Bears” in the top 10 global markets where it is in demand can be analyzed to identify target markets for acquisition, distribution, or streaming of this show. As an example, entertainment executives can use the data gathered to target the audience in the Czechia market where “The Gummi Bears” outperformed the demand of the average TV show, which can lead to more audiences and success.
- Distribution decisions: The demand data for “The Gummi Bears” can help entertainment executives determine which platform to target for distribution through quantifying its platform-specific marginal revenue contribution, i.e, the revenue generated on a particular platform from this show. Executives can also assess the show's ability to retain or increase subscriptions, which is critical for a successful distribution strategy.
- Content decisions: By analyzing content demand data, entertainment executives can identify similarities between shows and create appropriate content bundles. For example, a movie that the fans of “The Gummi Bears” also like is “The Jetsons.” This information can be used to bundle the two shows (and potentially even “He-man and the Masters of the Universe” and “Chip 'n Dale Rescue Rangers”) together for a more efficient marketing campaign.
To sum up, demand data, when analyzed efficiently, can be used to evaluate the performance of a TV show like “The Gummi Bears” and provide entertainment executives with the necessary insights to make more informed decisions about content acquisition, distribution, programming, and valuation. It can help in making smart and profitable decisions by analyzing the current market trends and audience preferences.
This is The Gummi Bears's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Gummi Bears travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Gummi Bears, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 18, 2024, 2:03 p.m. PST using demand datasets from Parrot Analytics for The Gummi Bears in the United States. We provide our partners with meaningful OTT workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.