The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can make more informed content, acquisition, distribution, and programming decisions utilizing demand data. For example, in analyzing "The Haunting Of..." series metadata, we see that the show's demand is above average, having 3.1 times the audience demand of the average show in the United States during the last 30 days, indicating that it is performing well in America. It is important to note the increase in demand for the title in the last 30 days, which is 4.8%, compared to its average demand over the last year. Executives can use this information to gain an insight on the audience's interest in the show, thereby helping them to make programming decisions regarding shows with similar themes or content.
Furthermore, the show's performance in different markets can also be analyzed to identify its travelability, as this has a major impact on content valuation. In this regard, the show demonstrated poor travelability in the Parrot Pulse report. This measurement quantifies how audience demand for a content title is spread across different regions, comparing international demand expectations with home market demand. You can make more informed decisions regarding the licensing of such content to different OTT platforms, production companies, or distribution platforms based on this analysis.
Additionally, our analysis shows that the show ranks at the 94.3rd percentile in its genre (documentary), with its audience demand decreasing by 32.7% in January. This information can help executives at production companies and TV networks determine whether the content needs to be fine-tuned, or the marketing campaign requires tweaking before its next release.
Demand data can answer questions, such as what types of content exhibit the opportunity to acquire or produce. It also reveals the dollar value contribution of any title to any platform, in any region, so that executives can have an idea of how much to spend on any content. In this regard, content valuation system powered by global content demand and supply, enables executives to quantify the platform-specific marginal revenue contribution and how a title drives engagement across different platforms.
Furthermore, since demand data uncovers under-monitized content titles, decision-makers can use it to find new opportunity markets for content distribution. It can also be used for pre-release marketing optimization to ensure that the marketing campaign is aligned with the audience's expectations.
Demand data also powers affinity analysis, which enables executives to understand the best talent to partner with, the right shows, and the best brand that will help the production company, TV network, or the OTT platform to expand the audience and retain subscribers in the long term. In summary, demand data is essential for making more informed decisions in today's ever-changing content streaming landscape.
This is The Haunting Of ...'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Haunting Of ... travels internationally.
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Acquire the best shows from partners such as lifetime to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Haunting Of ...), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as lifetime by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Haunting Of ..., including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular lifetime‘s The Haunting Of ... is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for lifetime and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Haunting Of ..., for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Paranormal Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:04 p.m. PST using global tv demand metrics from Parrot Analytics for The Haunting Of ... in the United States. We provide our partners with valuable subscription-video-on-demand workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.