The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can prove highly valuable while making informed decisions regarding content. Take, for instance, the case of "The Inbetweeners" in the United States in February 2024. Using Parrot Analytics demand data for this show, we can gain insights that are highly informative for content valuation, acquisition decisions, distribution, and programming decisions.
Firstly, demand data can help us understand the wider market for a show. The report shows that "The Inbetweeners" has 3.6 times the audience demand of the average show in the United States, indicating that the demand for this show is good, and only 8.6% of all TV shows have this level of demand. The increasing demand for this show over the past 90 days suggests an upward trend, indicating good growth potential.
Secondly, by comparing the show's ranking against others in its genre, we find that "The Inbetweeners" outperforms 88.9% of all comedy titles in the United States in February. This ranking insight can help in making acquisition decisions or programming decisions.
Thirdly, the study provides information on the top 10 global markets where "The Inbetweeners" is currently in-demand. Understanding these markets can help in acquisition and distribution decisions. For instance, we see that the show has outstanding audience demand of 3.8x in its home market of the United Kingdom and good demand in Australia, the United States, Netherlands, Ireland, Canada, Germany, Romania, and Mexico. Since the demand for the show is good in the United States, the best strategy may be to unearth how this show can be further developed or promoted to maintain the interest and engagement of its US audience.
Fourthly, this data can also help in understanding how the show compares to other popular ones in the market. For example, by knowing that fans of "The Inbetweeners" also enjoy shows such as "Rick And Morty", "Silicon Valley", and "Parks And Recreation," we can look to acquire similar content or produce content that appeals to a similar audience.
Finally, with Parrot Analytics' demand data, we can measure the show's travelability, longevity, momentum, franchisability, and reach. For instance, the fact that the show's momentum, the pace of growth, is okay and has overall good longevity is great information for financing or content-producing companies. Similarly, a company interested in capitalizing on the show's success would benefit from exploring its franchisability potential further.
In conclusion, demand data proves essential in making informed content valuation, acquisition, distribution, or programming decisions. From determining peak audience demand to identifying the top 10 global markets, and comparing the show's performance against competitors in the industry, entertainment executives can benefit from using demand data to plan their future strategies in the industry.
The Inbetweeners's travelability to the United States in the last 30 days is 29%, which means that the audience demand for The Inbetweeners is 29% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Inbetweeners travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular E4‘s The Inbetweeners is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for E4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Inbetweeners, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 29, 2024, 3:26 a.m. PST using demand analytics from Parrot Analytics for The Inbetweeners in the United States. We provide our partners with meaningful television series know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.