The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make informed decisions related to content, acquisition, distribution, and programming. In the case of "The Jeffersons," you can use the data from February 2024 in the United States to understand the dynamics of audience demand for this TV show.
One of the first insights you can gather from the demand data is the value of this show. Content valuation based on demand data is useful to understand how much a show is worth. For instance, you can use Parrot Analytics' content valuation system to measure the dollar value contribution of "The Jeffersons" to any platform, in any region. The system analyzes the demand data to answer questions like how much a series is worth, what is the baseline value of a title, or how to estimate cannibalization of audiences if a title is available on multiple services.
Another aspect of demand data that is useful for content decisions is the show's ranking and genre performance. "The Jeffersons" has a good demand in the US, but it has been decreasing recently. The show has audience demand that is 5.9 times the average show in the US over the last 30 days and ranks at the 92.6th percentile in the comedy genre. However, the show dropped 350 spots in its rank during February in the US.
Moreover, you can use demand data to identify the show's audience and their preferences. Fans of "The Jeffersons" also like shows such as "The Flash," "NCIS: Los Angeles," and "The Marvelous Mrs. Maisel." This information can be useful to understand what type of content resonates with the audience and how to attract and retain subscribers to the platform.
Demand data is also useful to understand the show's global appeal and travelability. For instance, the Parrot Pulse of "The Jeffersons" shows that its worldwide audience demand is okay, but its travelability is poor. Its longevity and momentum are outstanding and okay, respectively. Franchisability and reach are poor and okay, respectively. By examining the show's performance on a one-year rolling basis, you can see that it has increased in popularity recently.
Lastly, you can use demand data to evaluate the show's performance in different regions worldwide. "The Jeffersons" outperforms the demand of the average TV show in the top ten global markets where it is most in-demand. The US is the show's number one market globally, followed by the Philippines. Demand is good in Canada, and okay in Germany, Brazil, Mexico, Netherlands, Kenya, and Italy.
In conclusion, demand data can help you make more informed content decisions by providing insights into the show's ranking and genre performance, audience preferences, global appeal, and travelability. You can use demand data to evaluate a show's worth, understand its audience, and attract and retain subscribers to the platform.
This is The Jeffersons's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Jeffersons travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Jeffersons, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 1:57 p.m. PST using demand datasets from Parrot Analytics for The Jeffersons in the United States. We provide our partners with extensive content analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.