The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, it is crucial to make informed decisions about content acquisition, distribution, and programming. One valuable tool in making these decisions is demand data. Understanding audience demand can help executives make data-driven decisions and optimize the value of their content. The recent success of "The Jinx: The Life And Deaths Of Robert Durst" provides an excellent example of the power of demand data.
Content Valuation: Understanding the dollar value of a title is crucial in determining how much to spend on content. Parrot Analytics content valuation system provides an economic valuation of titles based on global content demand and supply. Using demand data, executives can determine the dollar value contribution of any title to any platform, in any region. By leveraging demand data, executives can assess a TV series' ability to drive subscriptions and mitigate churn, estimate cannibalization of audiences if a title is available on multiple services, and assess the value of exclusivity.
Global Appeal: Assessing a title's global appeal empowers executives to make informed content decisions that support global expansion. Using demand data, executives can identify which titles have the most potential to appeal internationally. For example, "The Jinx: The Life And Deaths Of Robert Durst" has a good worldwide audience demand across all platforms, and its travelability (international demand relative to its home market) is okay. By examining where a title is most in-demand globally, executives can optimize their content investment decisions.
Competitive Benchmarking: Knowing how a title compares to the competition is crucial in determining how to position it in the market. Using demand data, executives can compare a title's performance against other titles currently available in the market. For example, "The Jinx: The Life And Deaths Of Robert Durst" has 3.6 times the audience demand of the average show in the United States over the last 30 days. This information can help executives position the title in the market and make decisions around distribution and programming.
Subscriber Acquisition and Retention: Subscriber acquisition and retention are key goals for any entertainment executive. Using demand data, executives can determine which titles can help achieve those goals. For example, executives can identify which titles to buy to keep current audiences happy or which titles to buy to attract new subscribers. Understanding which titles have sustained demand over time can help determine which content needs less marketing spend.
Content Optimization: Demand data can be used to optimize upcoming productions for success. By analyzing which elements of existing content fans like the most, executives can optimize upcoming productions and improve their chances of success. For example, with "The Jinx: The Life And Deaths Of Robert Durst", executives can analyze what fans of the series also like, such as "Unearthed", "American Experience", and "Frontline."
In conclusion, by incorporating demand data into their decision-making processes, entertainment executives can make more informed content, acquisition, distribution, and programming decisions. Understanding audience demand can help executives optimize the value of their content and make strategic decisions around subscriber acquisition and retention. With the success of "The Jinx: The Life And Deaths Of Robert Durst" as an example, executives can see the power of demand data in action.
This is The Jinx: The Life And Deaths Of Robert Durst's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Jinx: The Life And Deaths Of Robert Durst travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Jinx: The Life And Deaths Of Robert Durst is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Jinx: The Life And Deaths Of Robert Durst, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:02 p.m. PST using global demand content analytics from Parrot Analytics for The Jinx: The Life And Deaths Of Robert Durst in the United States. We provide our partners with essential OTT competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.