The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are several ways in which demand data can help you make more informed decisions about the content you produce, acquire, distribute, or program. One example of how this data can be used is through content valuation, which is based on demand data, and can help you determine how much to spend on content.
For instance, using demand data, you can calculate the ROI a specific title like "The King Of Queens" will bring for any given platform. You can also assess how well it's performing as an acquisition-driving or churn-reducing title, and estimate its ability to drive subscriptions and mitigate churn. You might ask questions like how much is my series worth, or what is the baseline value of a title?
Demand data can also be used to quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. You could explore what type(s) of content exhibit opportunities to acquire or produce, and where your content is most popular in your market or on a global scale.
In the case of "The King Of Queens," we see that its demand is outstanding in the United States, with 10.1 times the audience demand of the average show over the last 30 days. It's ranked #621 and has moved up by 97 spots in January. We know that 96.1% of all family titles in the United States have lower demand than "The King Of Queens," and that during January, audience demand for the show has increased by 9.9%. This data can inform the best release strategy for the content and help executives make informed programming decisions.
Demand data can also help executives map local whitespaces and find new opportunity markets for content distribution. By examining the top 10 global markets where "The King Of Queens" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets, and the show has higher demand in the United States than any other market. This data can inform distribution decisions and help executives understand where demand is growing or declining.
Finally, demand data can also inform pre-release marketing, as well as benchmarking and affinity analysis. It can help executives understand who the best talent or brand partner is to expand their audience, and which TV shows or genres will help them acquire or retain subscribers. Using demand data, executives can optimize their marketing campaign ahead of premiere and make more informed franchise or spin-off decisions.
Overall, demand data is a powerful tool for entertainment executives, enabling better content valuation, global IP valuation, scalable concept testing, supply and demand insights, subscriber retention, subscriber acquisition, audience taste clustering, optimal release strategies, competitive benchmarking, and much more.
This is The King Of Queens's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The King Of Queens travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The King Of Queens is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The King Of Queens, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been regenerated on Feb. 25, 2024, 1:01 p.m. PST using demand analytics from Parrot Analytics for The King Of Queens in the United States. We provide our partners with valuable OTT workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.