The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can easily benefit from the powerful insights that demand data provides to help you make more informed content, distribution and programming decisions. Let's take the popular TV series, "The Larry Sanders Show," and see how demand data can help with various decision-making processes.
Content Valuation
One of the most crucial decisions for entertainment executives is to identify which shows to finance or acquire for their platform. Demand data can provide insights concerning the popular shows with the highest audience demand, which can help executives determine how much those shows are worth and how much the platform should spend on their acquisition or development. For example, with 5.5 times the average audience demand in the United States over the last 30 days, executives can quickly assess that the demand for "The Larry Sanders Show" is high. Furthermore, executives can use demand to assess what a specific title is worth to a particular platform and apply audience demand data to calculate ROI estimates for a series.
Programming Decisions
Demand data can provide meaningful insights that support programming decisions. For example, executives can use demand data to evaluate which content fits with the strategies outlined by the company for long-term growth and subscriber retention. It can also help assess if a show is worth continuing based on its popularity and fan base interest over the years. In March, audience demand for "The Larry Sanders Show" increased by 17.1%, providing executives with essential insights into the show's sustained fan base interest.
Acquisition Decisions
Demand data is valuable for acquisition decisions. For instance, executives can evaluate what types of content exhibit opportunities to acquire, which providers a specific title is most in-demand and the most popular genres in a specific region or market, which can influence acquisition strategies. For "The Larry Sanders Show," audience demand in the United States is over 1.8x of the average TV show, making it a wise acquisition choice.
Distribution Decisions
Demand data can provide valuable insights for distribution decisions. For instance, executives can use data to identify which platforms are best to target for content distribution based on audience demand. Parrot Analytics is a global platform that provides data on audience demands, including travelability data that allows executives to assess a show's international demand. For "The Larry Sanders Show," we can see that its global travelability is poor, which can impact its international appeal.
Content marketing
Demand data can help content marketing strategies by providing insights concerning explicit and implicit audience behaviors. Explicit audience preferences refer to likes, dislikes, and audience engagement. Implicit preferences refer to audience interests and things that consumers' subconsciously enjoy. For instance, audience demand insights can help to identify the best technology to promote a particular show, including marketing approach and execution, by pin-pointing interest among specific demographic groups. Additionally, it can be helpful to know the preferred timing of release of certain shows. Audience demand for "The Larry Sanders Show" spiked in late March 2024, indicating that the show is becoming more popular during this period.
Overall, as an Entertainment executive, demand data is your most critical asset. Demand data is powerful for decision-making processes and provides valuable insights concerning content for both content development and distribution. Using "The Larry Sanders Show" as an example, it is clear that demand data can support content valuation, enable scalable concept testing, power competitive benchmarking, uncover under-monetized series, inform the platform's and network's fit, quantify taste clusters, optimize release strategy and pricing, inform marketing strategies, and provide a baseline for every audience demand-related question that you might have.
This is The Larry Sanders Show's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Larry Sanders Show travels internationally.
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Acquire the best shows from partners such as HBO to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Larry Sanders Show), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Larry Sanders Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Larry Sanders Show, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 19, 2024, 2 p.m. PST using television demand content from Parrot Analytics for The Larry Sanders Show in the United States. We provide our partners with valuable subscription-video-on-demand know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.