The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is important to stay informed on the performance of our content in the market. Parrot Analytics' demand data can provide valuable insights into how well a particular show is performing and what factors may be influencing its popularity. Let's take a look at how demand data for "The Little Mermaid" can inform content decisions, programming decisions, and distribution decisions.
Content Valuation:
Parrot Analytics' content valuation system can help determine the economic value of "The Little Mermaid" in the United States market. By analyzing demand data, we can estimate the dollar value contribution of the show and assess its ability to attract or retain subscribers for an SVOD service. The demand data can help answer questions such as how much is the show worth as an individual asset or part of an entire library, and how does the show perform as an acquisition-driving or churn-reducing title.
Acquisition and Programming Decisions:
The demand spike in late March indicates that "The Little Mermaid" experienced increased popularity during that time period. This type of information can be useful when considering acquisition or programming decisions. Executives can assess the audience demand to determine if it would be a viable investment for their platform or network. Additionally, examining which other shows fans of "The Little Mermaid" enjoy can inform programming decisions, such as selecting other titles to feature that may appeal to the same audience.
Distribution Decisions:
The global performance of "The Little Mermaid" across six dimensions, such as travelability and reach, can help inform distribution decisions. For example, even though its travelability is poor, the show's good demand across all platforms suggests there is potential to expand outside its home market. Understanding which countries are most in-demand for the show can also inform distribution decisions by prioritizing these markets for targeted advertising or distribution deals.
Longevity and Franchisability:
"The Little Mermaid's" good longevity and okay momentum can inform decisions about potential spin-offs or franchise opportunities. The data suggests there is sustained interest in the show that could be leveraged for additional content or merchandising opportunities.
By utilizing Parrot Analytics' demand data, entertainment executives can make more informed content, acquisition, programming, and distribution decisions. The data can help assess the economic value of a show, understand its audience appeal, and uncover potential opportunities for growth. With this information, executives can make informed decisions that maximize the potential success of their content and platforms.
This is The Little Mermaid's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Little Mermaid travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Little Mermaid is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Little Mermaid, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using global demand analytics from Parrot Analytics for The Little Mermaid in the United States. We provide our partners with far-reaching SVOD capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.