The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' global content demand data can provide valuable insights for executives across the entertainment industry as they make decisions regarding content acquisition, distribution, programming, and valuation. The recent performance of "The Many Saints Of Newark" in February 2024 in the United States provides a useful case study in this regard.
Content Valuation: First and foremost, demand data can enable content valuation and provide executives with a clear understanding of a show's value. By using Parrot Analytics' content valuation system, executives can estimate how much a specific title will contribute to a platform's revenue, estimate cannibalization of audiences, and assess titles' ability to drive subscriptions and prevent churn. In the case of "The Many Saints Of Newark", the show has seen a recent increase in demand and ranks higher than 91.4% of all drama titles in the United States. The show has above-average demand in its top 10 global markets.
Supply and Demand: Demand data also helps executives assess which type(s) of content the audience is most interested in and which concepts could prove successful. It allows executives to make informed decisions concerning supply and demand. In the case of "The Many Saints Of Newark", a drama about the formative years of Tony Soprano, there was significant demand for the show, which could be attributed to its pre-existing fan base.
Content Acquisition: Demand data also helps executives make more informed content acquisition decisions. By analyzing demand data on specific genres and types of content, executives can determine which titles are most in demand globally and what content is most popular in local markets. The demand data for "The Many Saints of Newark" indicates that the show primarily appeals to audiences in the United States and Ireland.
Programming: Demand data can help executives design an optimal release strategy for their content. In the case of "The Many Saints of Newark", audience demand spiked in mid-February 2024 for the United States market, which could indicate an effective marketing campaign ahead of the show's release. Additionally, executives can use demand data to assess which content has sustained demand and requires less marketing spend over time.
Distribution: Demand data enables executives to map local whitespace and assess platform and network fit. In the case of "The Many Saints of Newark", the show's demand data suggests it has international demand limitations, indicating a lower travelability score. Additionally, the show's reach score is poor, suggesting it has a dedicated but small fanbase.
In conclusion, demand data is a crucial tool for entertainment industry executives who aim to make informed decisions concerning content acquisition, distribution, programming, and valuation. The case of "The Many Saints of Newark" demonstrates the value of analyzing demand data in making these decisions. By using Parrot Analytics' Global Content Demand Data, entertainment executives can ensure they stay ahead of the curve in a constantly evolving landscape.
This is The Many Saints Of Newark's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Many Saints Of Newark travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Many Saints Of Newark, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using global tv demand data from Parrot Analytics for The Many Saints Of Newark in the United States. We provide our partners with smart content analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.