The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working at an OTT or SVOD Platform, you know that content is the core of what your company delivers to subscribers. You need to know which types of content are in-demand, what your audience is watching, and how popular your content is in different regions to make informed content acquisition, distribution, programming, and content valuation decisions. The analysis of "The Mindy Project" in February 2024 in the United States showcases how demand data can help you make more informed decisions.
Demand data from Parrot Analytics is a valuable tool that you can use to determine several factors about your content, including the value of your content, audience size, and viewer preference (among other things), making it perfect for content valuation. With 3.7 times the audience demand of the average show in the United States in the last 30 days, "The Mindy Project" has good demand. The show has been decreasing in popularity recently, going from 4.1 times the average demand over the last 90 days to 3.7 times over the last 30 days. You can use demand data to determine if diminishing popularity is a result of the show's age or other factors.
You can use demand data to answer several content valuation questions that are essential to OTT or SVOD Platform decision-makers. For example, you can determine the show's value by using demand data to calculate the economic value contribution of the title to the platform. You can use demand data to estimate a series’ worth to another streaming platform, assess the show's ability to drive subscriptions, and determine the baseline value of a title.
You can also use demand data to decide which markets to focus on when acquiring or distributing content. "The Mindy Project" is in high demand in several countries, including Canada and Germany. This knowledge can be used to determine which markets to target when distributing the show. Similarly, demand data can tell you which genres are popular in each market, helping you to decide which content to produce or acquire.
Demand data can provide insights into a show's performance in a specific genre. For example, "The Mindy Project" is in the 95.2th percentile in the romance genre in the US, indicating that it has higher demand than 95.2% of all romance titles in the country. OTT or SVOD Platform executives need to understand such qualitative metrics when making programming decisions.
Additionally, the demand data also provides insights into issues that affect subscriber acquisition and retention. You can use demand data to identify declining interest in a show and as a result, decide whether to renew or cancel it. You can also understand the popularity of individual shows and evaluate the effectiveness of marketing campaigns. For "The Mindy Project," global audience demand is good, longevity is outstanding, momentum is great, and reach is good.
In conclusion, demand data is a powerful tool for OTT and SVOD executives to make data-driven acquisition, programming, and distribution decisions. Specifically, in the case of "The Mindy Project," demand data shows that the show is popular in various countries globally but might be losing popularity in the United States. This information can guide distribution and content valuation decisions.
This is The Mindy Project's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Mindy Project travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. Hulu, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Mindy Project.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Mindy Project from partners like Hulu.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Mindy Project? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Hulu to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Hulu by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Mindy Project. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Hulu to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Mindy Project), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Hulu by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Mindy Project, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s The Mindy Project is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Mindy Project, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Romantic Comedy), using our globally standardized Demand Expressions® metric.
This page has been revised on March 29, 2024, 4:35 a.m. PST using global tv demand datasets from Parrot Analytics for The Mindy Project in the United States. We provide our partners with deep media industry competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.