The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage on the demand data insights on "The Morning Show (US)" to make informed content and programming decisions. Demand data powers Parrot Analytics' content valuation system through which you can quantify the platform-specific marginal revenue contribution of a title to your platform, and you can calculate its ROI. Thus, demand data can be used to determine how much to spend on content.
Using the audience demand insights on "The Morning Show (US)", you can assess the show's baseline value, how it performs as an acquisition-driving or churn-reducing title, and how it contributes to your platform's revenue. Demand data also enables you to pinpoint the most in-demand genres in your local market and globally, thereby allowing you to acquire or produce content that exhibits opportunities for monetization. Furthermore, you can identify uncaptured viewership, uncover under-monetized titles, and be able to find new opportunity markets for content distribution.
Additionally, demand data powers Parrot Analytics' content travelability feature, which quantifies a show's international demand relative to its home market. You can leverage this information to determine the show's global appeal and allocate funds to maximize future content investments. The popularity of "The Morning Show (US)" in different markets can give you insights into where to focus your distribution strategy.
You can also use demand data to measure the effectiveness of your marketing campaigns, compare your show's demand against other titles on the market, and uncover new opportunities for growth. By identifying what type(s) of content resonate most with your current audience, you can make better decisions regarding future content development and acquisition decisions.
In conclusion, the insights garnered from demand data can help you make more informed decisions as an entertainment executive. By utilizing demand data for content valuation, travelability, competitive benchmarking, optimal release strategy, under-monetized titles, audience acquisition and retention, and mapping local whitespaces, you can fine-tune your content acquisition, production, and distribution strategies. Therefore, understanding and leveraging on demand data can make a significant difference in your platform's success and growth.
This is The Morning Show (US)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Morning Show (US) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s The Morning Show (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Morning Show (US), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Political Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on Nov. 27, 2023, 1:01 p.m. PST using tv demand metrics from Parrot Analytics for The Morning Show (US) in the United States. We provide our partners with extensive TV analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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