The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content acquisition, distribution, or programming decisions. Let's use "The New Adventures Of Winnie The Pooh" example in the United States in February 2024 to explain how demand data can inform your decision-making process.
To start, demand data can help you answer questions related to content valuation. The Parrot Analytics content valuation system is based on demand data and can help you determine how much to spend on content. By analyzing demand data, you can estimate the value of a title and the dollar value contribution of any title to any platform in any region to calculate the ROI that a specific title will bring. Based on "The New Adventures Of Winnie The Pooh" demand data, you can conclude that the show's value to any platform will be high, considering its 8.3 times the audience demand of the average show in the United States over the last 30 days.
Another crucial question that demand data can help answer is related to content acquisition. Suppose your goal is to acquire quality titles that will increase engagement and reduce churn, thus driving more subscriptions. In that case, you can leverage demand data to evaluate the demand for different titles and assess their potential to drive subscriptions. Based on "The New Adventures Of Winnie The Pooh" demand data, you can say that the show has a high demand in the United States and in several other countries. Hence, acquiring such content can help you grow your subscriber base or mitigate churn.
Furthermore, demand data can help answer questions related to content distribution. Using demand data, you can quantify the platform-specific marginal revenue and understand how a title drives engagement across your entire catalog. You can optimize release strategies and pricing by studying the demand patterns of the content and ensure your content is being seen by the right audience on your platform. You can also assess the value of exclusivity by analyzing the content demand and see if you can make profitable partnerships based on the data. Based on "The New Adventures Of Winnie The Pooh" demand data, you can determine where your show is most in-demand and optimize its distribution to maximize viewership.
Demand data can also inform programming decisions and help you understand what type of content exhibits the most opportunity to attract new and retain existing audiences. For example, based on the shows that fans of "The New Adventures Of Winnie The Pooh" also like, such as "Talespin" and "Spongebob Squarepants," you can conclude that animated comedy might be an attractive genre to your audience. Additionally, demand data can help you identify the most popular genres in a specific market. Using demand data, you can answer strategic questions related to your audience's taste clusters, the effectiveness of your marketing campaigns, and the show's cultural zeitgeist, which is essential for programming decisions.
Demand data can also inform decisions related to content accessibility globally. Travelability addresses TV Executive's content needs and preferences by assembling audience data from all regions' demands. Demand data can help you understand the global appeal of a title and allocate funding to maximize future content investments. Based on "The New Adventures Of Winnie The Pooh" demand data, the show's travelability was poor, which suggests that it has limited international demand relative to its home market.
In conclusion, by analyzing demand data, you can inform your decision-making process related to content acquisition, distribution, programming, and valuation. In the case of "The New Adventures Of Winnie The Pooh," data shows that it has a high demand both in the United States and globally, making it a valuable asset for any streaming platform's library.
This is The New Adventures Of Winnie The Pooh's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The New Adventures Of Winnie The Pooh travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. abc, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The New Adventures Of Winnie The Pooh.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The New Adventures Of Winnie The Pooh from partners like abc.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The New Adventures Of Winnie The Pooh? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as abc to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from abc by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The New Adventures Of Winnie The Pooh. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as abc to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The New Adventures Of Winnie The Pooh), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as abc by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The New Adventures Of Winnie The Pooh, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular abc‘s The New Adventures Of Winnie The Pooh is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The New Adventures Of Winnie The Pooh, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 28, 2024, 7:59 a.m. PST using global demand data from Parrot Analytics for The New Adventures Of Winnie The Pooh in the United States. We provide our partners with essential OTT analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.