The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data is crucial in order to make informed content decisions. An example of how demand data can be used in practice is through analyzing the performance of "The Newsreader" in the United States during the month of December 2023.
Demand data can be used to understand the popularity of a show: "The Newsreader" had a demand 3.0 times the average show in the United States over the last 30 days, indicating good demand. Further, "The Newsreader" ranks higher than 90.4% of drama titles in the United States, making it a valuable asset for TV networks or streaming platforms to invest in.
Demand data also informs on show momentum: "The Newsreader" experienced an increase of 30.7% in audience demand during December in the United States, with the demand spiking mid-December. Additionally, "The Newsreader" peaked at 4.4 times the average title in the last 30 days, a 21.5% increase compared to the show's average demand on a rolling year basis.
Content valuation is informed by demand data, as it answers questions such as the worth of a show or library. By using Parrot Analytics content valuation system, executives can understand the dollar value contribution of any title or library, in any region. They can also determine how much to spend on or for a show based on its marginal revenue contribution and its ability to drive engagement and acquisitions in a catalog. "The Newsreader" has performed well in terms of global travelability, which measures international demand relative to the show's home market, and is okay for franchisability and reach, indicating that the show can have potential international appeal and that it can attract new subscribers to a platform.
Using demand data can also aid in content acquisition decisions. For example, executives can determine which type(s) of content exhibit an opportunity to acquire or produce and assess a TV series' ability to drive subscriptions or mitigate churn. In the case of "The Newsreader", executives should recognize that the show outperforms the demand of the average TV show in the top 10 global markets where it is most in-demand. Moreover, the show's number one market globally is Australia, where demand is good. Therefore, distributors or platforms looking to acquire new content or expand their viewer base might want to prioritize countries where "The Newsreader" has a solid audience demand, such as Australia and Spain.
Demand data also informs programming decisions. By analyzing the taste clusters of a show's audience, the executives can optimize their programming lineups and promotional strategies for upcoming productions. In the case of "The Newsreader," it may be helpful to air it alongside related programming that falls under the same genre to create a dedicated and engaged fandom.
In conclusion, by using demand data, entertainment executives can inform their content, acquisition, distribution, and programming decisions. In the case of "The Newsreader", executives can use demand data to determine the value of the show, understand the show's momentum, appeal, and potential, evaluate content acquisition opportunities, and inform programming decisions. Through the use of Pareot Analytics content valuation system, executives can place a definitive dollar value on the show, making it easier to make informed business decisions.
The Newsreader's travelability to the United States in the last 30 days is 22%, which means that the audience demand for The Newsreader is 22% of the demand in its country of origin, Australia. Click through to another market to discover how well The Newsreader travels internationally.
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Acquire the best shows from partners such as abc to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Newsreader), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Newsreader is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch The Newsreader also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Newsreader, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2:04 p.m. PST using global demand data from Parrot Analytics for The Newsreader in the United States. We provide our partners with extensive media industry capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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