The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data to make decisions about content acquisition, distribution, programming, and content valuation is critical. Taking the example of "The Premise," we can see how analyzing demand data can provide insights into the audience's response to a show.
Content Valuation: The first and most essential question in content valuation is how much a show is worth. Parrot Analytics' content valuation system uses demand data to determine the dollar-value contribution of any title on any platform in any region. Based on demand data from the last 30 days, we can see that "The Premise" has 3.2 times the audience demand of the average show in the United States and ranks at the 90.6th percentile in the drama genre. This means that the show has higher demand than 90.6% of all drama titles in the United States. High demand for a show can indicate that it is a valuable asset and an audience favorite.
Content Acquisition: When acquiring content, executives must determine whether a title is a good fit for their platform and target audience. By examining the show's demand in the top 10 global markets, we can make some inferences about the show's appeal. For "The Premise," the United States is the top market, where the show achieved good demand. The show is also performing well in Brazil, with okay demand. In other markets, the demand is also okay. Examining demand in target markets can help executives determine whether a show is worth acquiring and promoting.
Programming Decisions: When deciding on programming, executives need to ensure that they are meeting the audience's preferences and providing them with content that they enjoy. By analyzing the shows that "The Premise" fans also like, executives can gain insights into the audience's tastes. In this case, fans of "The Premise" also like shows such as "Nick Cannon Presents: Wild 'N Out," "Saturday Night Live," and "True Story with Hamish & Andy," among others. Based on this data, a program executive might try to secure similar titles to complement "The Premise" and target the show's audience preference.
Distribution Decisions: Distribution decisions for TV shows require an understanding of where a show will perform well. In the case of "The Premise," we can see that demand for the show has increased in the United States by 17.2% in January 2024, and the show achieved a peak rank of #2126 in the United States. This indicates that the show is performing well in the US, and branch-out distribution should focus on markets where there is similar demand. In contrast, analyzing travelability performance indicated that the show's international demand relative to its home market was poor. As a result, executives might allocate additional marketing funds toward expanding the show's audience base outside the US or develop an associated marketing strategy specifically targeting global audiences, since the show has potential to do well.
Demand data can be an effective tool for informing entertainment decision-making processes. Executives may use demand data to answer a wide variety of questions, including assessing the value of a show, determining whether to acquire content, identifying audience preferences, and making decisions on where to distribute content. Using data-driven methods can enable entertainment executives to better understand the audience and make informed decisions to serve their content effectively.
This is The Premise's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Premise travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s The Premise is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Premise, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 7:56 a.m. PST using demand datasets from Parrot Analytics for The Premise in the United States. We provide our partners with comprehensive TV industry competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.