Industry Applications Platform Insights

The Principle (上道)

Original TV Network:
IQIYI
Genre:
Action and Adventure, Action Fantasy

由向佐饰演的惊蛰被神秘组织改造成人形兵器X-50,在不断的自我怀疑和挣扎之后,他与好兄弟邵东江、孔幽精共同对抗邪恶势力

How well is this TV series doing in the United States?

Last 30 days
< 0.1x Difference from market average below average
Parrot Analytics has found that the audience demand for The Principle (上道) is less than one tenth of the demand of the average TV series in the United States in the last 30 days. 24.4% of all shows in this market have this level of demand.
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

How fast is demand for The Principle (上道) growing?

Last 30 days
+12.9% Change in demand
On a rolling 30-day average basis, we compare TV demand in the United States for The Principle (上道) to the preceding 30 days: Demand has increased by 12.9%

How is this TV show trending in the United States?

Last 60 days

The following chart shows a 60-day trend of weekly demand for The Principle (上道) compared to the weekly demand of all Action Fantasy titles in the United States.

Action and Adventure performance

Last 30 days
4.5% Percentile rank
The Principle (上道) ranks at the 4.5th percentile in the Action and Adventure genre. This means The Principle (上道) has higher demand than 4.5% of all Action and Adventure titles in the United States
Title position in Action and Adventure
percentile-rank-desktop

How popular is The Principle (上道) around the world?

Our TV audience measurement dataset is truly global. Discover how popular IQIYI‘s The Principle (上道) is in any of the following selected markets. Need data for other markets? Contact Us.

The Global Television Demand Report

Get our 62 page in-depth global SVOD trend report covering 10 markets.

Free Download

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for IQIYI and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Principle (上道), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.

This page has been renewed on Feb. 24, 2020, 7:09 p.m. PST, using global television demand data from Parrot Analytics.