The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is an essential tool for entertainment executives to make informed content, acquisition, distribution, and programming decisions. Let's examine how demand data for "The Purge" in the United States in February 2024 can be used to inform their decisions.
Firstly, content valuation can be informed by demand data. By applying Parrot Analytics' content valuation system based on demand data, executives can determine how much "The Purge" is worth. They can also assess the series' ability to drive subscriptions and mitigate churn for their streaming platform.
Furthermore, demand data helps with decisions concerning supply and demand. As executives consider which type of content exhibits opportunities to acquire or produce, demand data can inform them of "The Purge's" recent performance trend in the United States.
Demand data can inform decisions about subscriber retention and acquisition. Using data on which titles should be bought to keep current audiences happy and to grow their audience, executives can make decisions with confidence. For example, although demand has decreased by 3.2% in February, "The Purge" still maintains good audience demand and has increased in popularity over the past 30 days, indicating that it is a viable option for their platform.
Executives can use demand data to value their content. As they consider what their content is worth, executives can examine how "The Purge" performs against other shows in its genre and track its demand trend in various markets worldwide.
Momentum is another important aspect that executives can determine through demand data. By examining the pace of growth through data like the Parrot Pulse for "The Purge", executives can discern how effective their marketing campaign is for the show and whether it is part of the cultural zeitgeist.
Finally, demand data informs executives of the show's performance in each market, providing insights for their target audience. For example, "The Purge" outperforms the demand of the average TV show in each of its top 10 global markets, with the United States being its number one market.
In conclusion, demand data plays a crucial role in informing strategic decision making across various sectors in the entertainment industry. By analyzing data on the demand for shows such as "The Purge", industry professionals can acquire crucial insights to help them make informed decisions regarding content, acquisition, distribution, and programming.
This is The Purge's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Purge travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. usa network, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Purge.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Horror. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Purge from partners like usa network.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Horror) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Purge? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as usa network to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from usa network by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Purge. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as usa network to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Purge), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as usa network by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Purge, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular usa network‘s The Purge is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for usa network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Purge, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2:04 p.m. PST using demand analytics from Parrot Analytics for The Purge in the United States. We provide our partners with far-reaching entertainment industry workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.