The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working for an OTT, SVOD or linear network, you want to make informed decisions about which shows to acquire, produce, distribute, or how to optimize the programming of an existing show. "The Real Housewives Of New Jersey" is a prime example of how demand data can help you make better decisions.
First, demand data can help you assess the value of a title. Parrot Analytics content valuation system is powered by global content demand and supply and can reveal the dollar value contribution of any title, to any platform, in any region. In the case of "The Real Housewives Of New Jersey," its demand has been outstanding in the United States, with 9.7 times the audience demand of the average show over the last 30 days. Comparing the show's peak demand on a year rolling basis vs the last 30 days reveals that it peaked at 13.0 times the average in the last 30 days, indicating a 47.2% increase in demand.
Second, demand data can inform your content acquisition and programming decisions. For example, you can use demand data to determine what type of content exhibits an opportunity to acquire or produce, or what genres are resonating most with your current audience, and which genres or types of content are worth pursuing to attract new subscribers to your service. "The Real Housewives Of New Jersey" can serve as a reference for these decisions, as we know that it ranks in the 97.6th percentile in the reality genre in February, which means it has higher demand than 97.6% of all reality titles in the United States. Additionally, other shows that fans of "The Real Housewives Of New Jersey" also like, such as "The Real Housewives Of Beverly Hills" or "Below Deck Mediterranean," can help you assess whether to acquire content with similar themes or genres.
Third, demand data can help you optimize the release strategy and pricing of your content, which is important for linear and pay TV platforms. You can also use demand data to inform your marketing campaign ahead of premiere and ensure that the content is being seen by the right audience. In the case of "The Real Housewives Of New Jersey," its demand spiked in late February 2024, providing insights to optimize the show's release strategy for upcoming seasons.
Fourth, demand data can inform decisions surrounding supply and demand. For example, you can use demand data to determine which titles should be acquired if you want to keep your current audience happy or which titles should be acquired to grow your audience. In the case of "The Real Housewives Of New Jersey," we can see a decrease in audience demand for the show by 63.3% during February in the United States, indicating that improvements may need to be made in future episodes to keep audiences engaged.
Finally, demand data can be used to enable competitive benchmarking, where a TV executive can compare the performance of their content against other competing titles available on the market. Knowing the number and location of audiences who express a sustained demand for specific titles allow executives to make better informed decisions about how to best leverage that content.
Therefore, "The Real Housewives Of New Jersey" is an outstanding example of how you can use demand data to make informed decisions on a show's valuation, programming, acquisition, distribution, market positioning, release strategy, and audience growth. With the help of Parrot Analytics' products and services, these data-driven insights can assist entertainment executives in making informed decisions to increase audience engagement and boost revenue.
This is The Real Housewives Of New Jersey's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Real Housewives Of New Jersey travels internationally.
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Acquire the best shows from partners such as Bravo to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Real Housewives Of New Jersey), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Bravo by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Bravo‘s The Real Housewives Of New Jersey is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Bravo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Real Housewives Of New Jersey, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 29, 2024, 2:45 a.m. PST using global tv demand analytics from Parrot Analytics for The Real Housewives Of New Jersey in the United States. We provide our partners with meaningful television series know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.