The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In the entertainment industry, data analytics play an essential role in-the-making of informed content, acquisition, distribution, and programming decisions. One such area is content valuation, which uses demand data to answer questions such as; how much is a TV series worth, how much is the value of a content library to a platform over time, and how can you estimate cannibalism of audiences if a title is available on multiple services. Let's take "The Rifleman" as an example.
With 2.8 times the audience demand of the average show in the United States over the last 30 days, demand for "The Rifleman" is good. This is an indication of the show's popularity within its target market. In comparison to the last 90 days, demand has increased in the last 30 days, which is a promising trend.
Programming executives can use data from demand analysis, such as the peak rank, which is #2214 in the United States and the percentage rank in the drama genre, which is at 90.0th percentile in November, to compare the popularity of "The Rifleman" to other TV shows. Additionally, they can analyze audience demand and the change in demand over time to determine the show's future expected performance.
Furthermore, content distributors can use demand data to identify the best TV show to acquire for their platform based on-demand metrics such as the top 10 global markets where "The Rifleman" is most in-demand. The United States ranked first globally, which saw good audience demand of 0.4x, while Canada ranked second in-demand with an okay rating. The data will guide the distributors on the geographic locations to focus on when acquiring or distributing content.
The Rifleman's metadata, such as the number of episodes and the dates they originally aired, can guide production companies and studio executives on how to format their new series. Those in the TV series financial company may also use the data to make informed decisions when investing in new TV series and when to sunset a show that has experienced a decline in demand over time.
To sum it up, demand data provides entertainment executives with a wealth of actionable insights that can help to drive decisions that will enhance content valuation, increase engagement, and promote a higher return on investment. From assessing the value of exclusivity, subscriber acquisition, viewer retention, optimum release strategy, and content monetization, demand data offers answers and provides the foresight that executives require to keep their platform competitive in the ever-changing global market. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform in any region, and provides executives with the necessary data to make informed decisions.
This is The Rifleman's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Rifleman travels internationally.
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Acquire the best shows from partners such as abc to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Rifleman), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Rifleman is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Rifleman, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Western Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2:02 p.m. PST using global television demand analytics from Parrot Analytics for The Rifleman in the United States. We provide our partners with smart TV series expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.