The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it can be challenging to make decisions that will resonate with your audience and deliver success. However, by utilizing demand data analytics, you can make much more informed decisions based on real evidence. Let's take a look at how demand data can be used to improve content, acquisition, distribution, and programming decisions.
Content Valuation:
One of the most important questions for executives is to filter which shows to invest in and how much to invest. Traditional content valuation is limited to how well the property performed in its first window. However, an OTT's intrinsic value is realized over the lifetime of the content. By analyzing global content demand, Parrot Analytics’ content valuation system helps executives to determine ROI, the marginal revenue contribution of a particular show, and how the series is performing as a churn-reducing or acquisition-driving asset. In the case of "The Rookie," the demand data shows that it is an outstanding performer in the drama genre and the show's recent demand has been increasing.
Acquisition Strategies:
Demand data helps executives to understand market trends, where they should focus their efforts to acquire new shows, and which particular genres and audiences are in hot demand across the globe. Specifically, demand data can answer questions around what types of content exhibit opportunities to acquire or produce, which titles to buy if they wish to increase audience retention or acquisition, and what shows will help expand the audience for the platform. In the case of "The Rookie," executives can identify countries and markets where the show's demand is the strongest. This data helps them secure acquisition rights in these markets, and furthermore, develop localized marketing and content strategy to expand the show's audience.
Distribution:
As demand data can provide insights into the performance of a show relative to the market average, executives can track trends based on geography, demographics, and many other parameters. For instance, data can help determine which platforms to target for distribution. Additionally, data from demand trends can inform optimal release strategies and pricing plans to reach the targeted audience in different regions. In the case of "The Rookie", the data highlights that the United States is the show's number one market globally, but its international demand is also outstanding. This means that the executives of the show can target specific markets for international expansion and implement distribution strategies that align with their audience needs in each market.
Programming Decisions:
Demand data analytics can provide insights that help executives with programming, marketing, and overall content curation strategies. The insights can answer questions like "what genres are resonating most with our current audience?", "which upcoming production can be optimized for success?", and "which element of our existing content do fans like the most?" With "The Rookie," demand data points to the show's outstanding scores in the longevity, momentum, and franchisability categories, which can help executives to decide on the best marketing and programming strategies to leverage the show's qualities for expansion and increased relevance.
In conclusion, demand data analytics provide powerful tools for entertainment executives to optimize content, acquisition, distribution, and programming decisions in the global entertainment landscape. The data can reveal the dollar value contribution of any title, to any platform, in any region and can improve the decision-making process, helping executives to allocate resources where there is a better ROI and reduce risk when experimenting with new show concepts or content formats. With the increasing demand for unique and engaging content, the use of demand data analytics becomes more critical than ever for executives to make successful decisions.
This is The Rookie's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Rookie travels internationally.
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Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. abc, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Rookie.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Rookie from partners like abc.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Rookie? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as abc to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from abc by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Rookie. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as abc to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Rookie), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as abc by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Rookie, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Rookie is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Rookie, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 8:46 p.m. PST using global television demand metrics from Parrot Analytics for The Rookie in the United States. We provide our partners with comprehensive entertainment industry capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.