The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you’re an entertainment executive, you know that making the right decisions on content acquisition and distribution can make or break your company. That’s why demand data is the key ingredient essential to creating successful content strategies that resonate with your target audience. Let's look at a case study of "The Sandman" in February 2024 in the United States and how Parrot Analytics demand data can offer critical insights that can guide important business decisions.
First, let’s take a look at the demand for "The Sandman". The show has an outstanding demand level of 9.7x the average TV show in the United States over the last 30 days. In terms of the entertainment industry, this high demand level should signal a valuable opportunity for content acquisition or development. The show's demand has also been increasing recently, indicating that people are becoming more aware and interested in the show.
"The Sandman" achieved the peak rank of #725 in the United States. This shows that while the show is gaining momentum, there is also plenty of room for growth and improvement. In comparison to other shows in the drama genre, "The Sandman" ranks at the 96.8th percentile, which is a great indication of its demand potential among the drama genre audience.
Additionally, there are some valuable insights from examining the top 10 global markets where "The Sandman" is most in-demand over the last 30 days. This TV series outperforms the demand of the average TV show (1x) in each of these markets. Besides the United States, Russia is "The Sandman"'s number one market globally. It has an outstanding audience demand of 9.7x. This information can help entertainment executives who plan to release a show globally and need to decide which regions to invest in to maximize its performance.
Another interesting aspect of the demand data is the Parrot Pulse for "The Sandman," which provides an independent measure of the show’s global performance across six dimensions. The worldwide audience demand across all platforms is outstanding, indicating that the series has a high degree of popularity among viewers worldwide. Furthermore, the longevity of the show is good, meaning that the demand for the show has held up over time. The momentum of growth for "The Sandman" is outstanding, which is an excellent indication of the show’s growth potential in the future. The show's franchisability (spin-off potential) and reach (the number of people expressing demand for a show) are both good, with a high chance of more content growth and audience expansion.
Demand data is critical in helping entertainment executives make informed decisions in content acquisition and distribution. By analyzing Parrot Analytics data on the demand for "The Sandman," entertainment executives can learn the most popular genres in different markets, which shows to acquire to keep your audience happy and retain your subscribers, and even optimize marketing campaigns ahead of premieres.
Moreover, demand data is useful in content valuation, which can help executives understand how much to spend on content and which content to offer on their platforms. Parrot Analytics content valuation system uses demand data to analyze the dollar value contribution of any title to any platform in any region. By knowing how popular a show is, executives can make an informed decision on how much content they acquire to meet demand, at what price point, and which regions they should prioritize for marketing campaigns.
In summary, the data on the popularity and demand for "The Sandman" in the United States provides critical insights that can help entertainment executives make informed decisions on content acquisition, valuation, and distribution. With a deeper understanding of the audience demand for a show, executives can optimize their content strategy and keep their business ahead of the game.
This is The Sandman's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Sandman travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Sandman), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Sandman, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Sandman is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Sandman, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 8:49 p.m. PST using television demand content from Parrot Analytics for The Sandman in the United States. We provide our partners with meaningful entertainment industry workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.