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TV ratings for The Sandman in the United States. Netflix TV series

The Sandman

Original TV Network:
Netflix
Genre:
Drama

How well is this TV series doing in the United States?

Last 30 days
9.8x Difference from market average outstanding
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

How Demand Data Can Guide Entertainment Executives: The Sandman Case Study

Parrot Analytics Insights - February 2024

If you’re an entertainment executive, you know that making the right decisions on content acquisition and distribution can make or break your company. That’s why demand data is the key ingredient essential to creating successful content strategies that resonate with your target audience. Let's look at a case study of "The Sandman" in February 2024 in the United States and how Parrot Analytics demand data can offer critical insights that can guide important business decisions.

First, let’s take a look at the demand for "The Sandman". The show has an outstanding demand level of 9.7x the average TV show in the United States over the last 30 days. In terms of the entertainment industry, this high demand level should signal a valuable opportunity for content acquisition or development. The show's demand has also been increasing recently, indicating that people are becoming more aware and interested in the show.

"The Sandman" achieved the peak rank of #725 in the United States. This shows that while the show is gaining momentum, there is also plenty of room for growth and improvement. In comparison to other shows in the drama genre, "The Sandman" ranks at the 96.8th percentile, which is a great indication of its demand potential among the drama genre audience.

Additionally, there are some valuable insights from examining the top 10 global markets where "The Sandman" is most in-demand over the last 30 days. This TV series outperforms the demand of the average TV show (1x) in each of these markets. Besides the United States, Russia is "The Sandman"'s number one market globally. It has an outstanding audience demand of 9.7x. This information can help entertainment executives who plan to release a show globally and need to decide which regions to invest in to maximize its performance.

Another interesting aspect of the demand data is the Parrot Pulse for "The Sandman," which provides an independent measure of the show’s global performance across six dimensions. The worldwide audience demand across all platforms is outstanding, indicating that the series has a high degree of popularity among viewers worldwide. Furthermore, the longevity of the show is good, meaning that the demand for the show has held up over time. The momentum of growth for "The Sandman" is outstanding, which is an excellent indication of the show’s growth potential in the future. The show's franchisability (spin-off potential) and reach (the number of people expressing demand for a show) are both good, with a high chance of more content growth and audience expansion.

Demand data is critical in helping entertainment executives make informed decisions in content acquisition and distribution. By analyzing Parrot Analytics data on the demand for "The Sandman," entertainment executives can learn the most popular genres in different markets, which shows to acquire to keep your audience happy and retain your subscribers, and even optimize marketing campaigns ahead of premieres.

Moreover, demand data is useful in content valuation, which can help executives understand how much to spend on content and which content to offer on their platforms. Parrot Analytics content valuation system uses demand data to analyze the dollar value contribution of any title to any platform in any region. By knowing how popular a show is, executives can make an informed decision on how much content they acquire to meet demand, at what price point, and which regions they should prioritize for marketing campaigns.

In summary, the data on the popularity and demand for "The Sandman" in the United States provides critical insights that can help entertainment executives make informed decisions on content acquisition, valuation, and distribution. With a deeper understanding of the audience demand for a show, executives can optimize their content strategy and keep their business ahead of the game.

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More news about The Sandman:

How fast is demand for The Sandman growing?

Last 30 days
-0.4% Change in demand
On a rolling 30-day average basis, we compare TV demand in the United States for The Sandman to the preceding 30 days: Demand has decreased by -0.4%

Drama performance

Last 30 days
97.0% Percentile rank
The Sandman ranks at the 97.0th percentile in the Drama genre. This means The Sandman has higher demand than 97.0% of all Drama titles in the United States
Title position in Drama
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
100% Home market travelability

This is The Sandman's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Sandman travels internationally.

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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Sandman from partners like Netflix.

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Lead global content negotiations with authority

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Are you seeking distribution for The Sandman? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

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How popular is The Sandman around the world?

Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Sandman is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

DEMAND360LITE

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Sandman, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.

This page has been revised on March 28, 2024, 8:49 p.m. PST using television demand content from Parrot Analytics for The Sandman in the United States. We provide our partners with meaningful entertainment industry workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.