The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it's crucial to make informed decisions when it comes to content acquisition, distribution, and programming. One factor that should not be overlooked is audience demand data. Using the TV series "The Sandman" as an example, we can see how demand data can provide insights that can lead to more informed decision-making.
Firstly, demand data can help with content valuation. Parrot Analytics content valuation system uses global demand data to reveal the dollar value contribution of any title, to any platform, in any region. The outstanding demand for "The Sandman" in the United States indicates that this TV series has tremendous value. It should be considered a strategic asset for any streaming platform or linear network looking to acquire exclusive content that will drive subscriptions and mitigate churn.
Another way to use demand data is to assess global demand for IP. "The Sandman" has excellent travelability, indicating that it has significant potential in international markets. Entertainment executives should consider the series' potential in various markets, such as Russia and China, to maximize the value of this IP globally.
Furthermore, it's beneficial to use demand data to optimize distribution decisions. With strong audience demand for "The Sandman" in the drama genre, it's clear that viewers are engaged with this specific type of content. Entertainment executives can leverage this data to identify genres that resonate most with their audience and target specific platforms that align with their audience's viewing habits.
Programming decisions can also be influenced by demand data. By examining the top 10 global markets where "The Sandman" is in-demand, we can get a sense of where this show is most popular. This information can inform decisions around marketing campaigns and release strategy for this show, as well as upcoming productions that cater to the same audience.
Finally, audience demand data can help with acquisition decisions. Seeing that fans of "The Sandman" also like "The Lord of the Rings: The Rings of Power," entertainment executives can leverage this data to acquire similar content that will appeal to the same audience.
In conclusion, demand data provides many valuable insights that can be used across different areas in the entertainment industry, from content acquisition, distribution, and programming. By using demand data, entertainment executives can make more informed decisions that lead to successful and profitable outcomes in the ever-changing landscape of the television industry.
This is The Sandman's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Sandman travels internationally.
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Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Sandman is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Sandman, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on Sept. 4, 2023, 2:03 p.m. PST using global tv demand analytics from Parrot Analytics for The Sandman in the United States. We provide our partners with meaningful TV industry workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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