The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing the demand data of TV shows using a platform like Parrot Analytics can help better inform content, acquisition, distribution and programming decisions. For example, let's take a closer look at "The Simple Life.”
Content Valuation:
Using demand data, it is possible to estimate the dollar value contribution of any title, to any platform, in any region, as well as its ROI. The demand for "The Simple Life" in the United States is good, with 3.1 times the audience demand of the average show, meaning that it has a higher demand than 92.1% of all reality titles in the United States. Recently, demand for the show has been increasing, which is a good indicator for content valuation.
Acquisition Decisions:
In assessing global demand for shows, acquisition decisions can be made more informed. "The Simple Life" has been performing well globally in terms of audience demand, except for poor travelability, poor momentum, poor franchisability, and poor reach. Knowing that it has an average demand in Canada, the Netherlands, United Kingdom, Denmark, Australia, Ireland, and Hungary can help executives decide how to distribute the show to different markets.
Programming Decisions:
Demand data can be used to evaluate audience engagement, help select programs that keep current subscribers happy, and identify content that will help grow the platform's audience. This can be done in real-time or in advance through affinity analysis, mapping of local whitespaces, and identifying under-monetized content. Additionally, analyzing the top 10 global markets where "The Simple Life" is most in-demand over the last 30 days, it is evident that it outperforms the demand of the average TV show (1x) in each market. Hence, it can make executives consider renewing the show or look for other content with the same characteristics that resonate with audiences globally.
Distribution Decisions:
Assessing global demand for TV shows can aid in making better distribution decisions. In the case of "The Simple Life," it has good audience demand in the United States, which is its number one market globally. Aside from this, the show has okay demand ratings in Brazil, Canada, Netherlands, United Kingdom, Denmark, Australia, Ireland, and Hungary. Knowing the markets where there is a high demand for a particular show contributes to deciding where to air a series.
In conclusion, analyzing the demand data of TV shows like “The Simple Life” can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. Demand data can support content valuation, distribution decisions and renewal, and programming according to audience preferences, keeping subscribers happy and retaining them, thus gaining new customers.
This is The Simple Life's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Simple Life travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Fox Network‘s The Simple Life is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fox Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Simple Life, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on March 29, 2024, 4:38 a.m. PST using television demand content from Parrot Analytics for The Simple Life in the United States. We provide our partners with smart television series capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.