The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, one of the key challenges you face is making informed decisions on content acquisition, distribution and programming. Fortunately, modern technology enables you to tap into valuable insights that can inform your strategy, giving you a better advantage in an industry that's fast-moving and unpredictable. One such tool is demand data, which can reveal trends and patterns in audience behavior that help you make better decisions faster. Here is how the analysis for "The Simpsons" can be leveraged to answer some of these key questions:
- Content Valuation: Traditionally, content valuation has been a challenging process, with the value of a series often assessed based on its critical reception, ratings and marketing budgets. However, by using demand data, you can get a more precise calculation of the actual value of your show. In the case of "The Simpsons," this show has exceptional demand across the board, with its global performance measured across six dimensions - audience demand, travelability, longevity, momentum, franchisability and reach - all of which suggest that the show is an incredibly valuable asset. Demand data can help with content valuation by revealing the dollar value contribution of any title to any platform in any region, enabling you to calculate the platform-specific marginal revenue contribution and a title's ability to drive engagement across the rest of the catalog.
- Acquisition Decisions: If you're in the process of acquiring a TV show, it's vital to know that your investment will generate a substantial return on investment. In terms of "The Simpsons," the demand data provides excellent insights into how the show performs in different markets. By examining the top 10 global markets where the show is most in-demand, you can see that its demand is outstanding in each of them, indicating that the series has significant potential for international expansion. Through Parrot Analytics' content valuation system, using demand data can help estimate whether a specific title will bring in revenue for a given platform and how a title can affect audience retention.
- Distribution Decisions: When it comes to distributing TV shows, it's essential to know where your target audience is located and make sure your content is available to them. You can use demand data to help identify the local "whitespaces" where your content is most popular. In the case of "The Simpsons," the audience demand in the United States is exceptional, so it makes sense to focus on this market. However, you can also see that the show has high demand in other countries such as Mexico, Argentina, the United Kingdom, Brazil, Canada, Australia, Spain, and France, which suggest that the show has significant potential in these areas as well.
- Programming Decisions: With so much content available, it's becoming increasingly challenging to capture and retain viewer attention. One way to ensure that your programming strategy is effective is by looking at how different shows perform over time. In the case of "The Simpsons," you can see that the show has maintained exceptional demand throughout its 35 seasons, indicating that it has established a loyal fan base that returns to watch new episodes. Demand data can help with programming decisions by providing insights into which titles should be acquired to attract and retain subscribers, and by helping to inform release strategies and pricing decisions.
- Content Decisions: Finally, the analysis of "The Simpsons" provides insights into what makes the show so popular. By looking at the other shows that fans of "The Simpsons" also like, including hit titles like "Rick And Morty", "Futurama", and "South Park," you can gain a better understanding of what themes and genres are resonating with your audience. This data can inform the development of new content that may have a higher chance of success, or it could drive the acquisition of similar content that can appeal to your target audience.
In conclusion, as an entertainment executive, you can leverage demand data to make more informed content, acquisition, distribution, and programming decisions. Parrot Analytics' content valuation system uses this data to calculate the dollar value contribution of any title, to any platform, in any region, enabling you to make strategic decisions backed by data, rather than intuition. The analysis of "The Simpsons" demonstrates how this approach can reveal valuable insights into audience behavior, target markets, content preferences, and more, helping you to stay ahead in a rapidly changing industry.
This is The Simpsons's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Simpsons travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. FOX, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Simpsons.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Simpsons from partners like FOX.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Simpsons? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FOX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from FOX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Simpsons. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FOX to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Simpsons), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Simpsons, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s The Simpsons is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Simpsons, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 19, 2024, 2 p.m. PST using television demand analytics from Parrot Analytics for The Simpsons in the United States. We provide our partners with extensive entertainment industry workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.