The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an executive working at a TV production company, the demand data for "The Sing-Off" can help you make more informed content decisions. You can use demand data to determine genre and type of content that is popular among the existing fanbase. For instance, our data reveals that "The Sing-Off" audience also likes shows such as "Family Guy" and "Blue Bloods." You can use this information to develop content that resonates with the existing audience. Moreover, content valuation enables you to determine a title's value to any platform, in any region. As an executive, you can use content valuation to determine the dollars that titles such as "The Sing-Off" contribute to a platform in terms of subscription, retention, and acquisition.
If you are an executive working at a content distributor, the demand data for "The Sing-Off" can help you make more informed distribution decisions. You can use our travelability measurement to determine how far a title's demand can extend outside its primary market. For instance, if demand is low in the home market, but high in other markets, it could be an opportunity to increase distribution in that region. Additionally, you can use our data to determine how to optimize release strategies and pricing decisions for specific titles.
For TV executives working at an SVOD platform or linear network, demand data for "The Sing-Off" can help you make more informed programming decisions. For instance, the show has higher demand than 91.9% of all reality titles in the United States. If you're developing a similar reality series, you can use this data to determine what genres are resonating most with the audience.
Demand data also enables benchmarking, which can be useful for competitive analysis. For instance, you can compare the performance of "The Sing-Off" with other reality shows to determine its competitiveness in the market. Further, by examining the show's momentum and comparing it to competitors, you can gauge the effectiveness of marketing campaigns, identify growth opportunities, and determine how to reduce churn rates.
Demand data can also be useful for executives working at talent agencies. Depending on the clients they manage, they can leverage demand data to identify which TV shows are trending and which audiences are passionate about them. This data-driven approach enables them to advise their clients on the best shows to appear as a guest on or pitch a role whose content resonates with their audience.
In conclusion, demand data for "The Sing-Off" offers various possibilities for executives working across the entertainment industry, including content creators, distributors, and SVOD platforms. Leveraging demand data enables the exploration and analysis of different markets, streamlines decision-making processes, informs content selection, and enables competitive analysis. Furthermore, demand data provides valuable insights that can support strategic partnership decisions and business growth strategies.
This is The Sing-Off's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Sing-Off travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s The Sing-Off is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Sing-Off, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Performance Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using demand content analytics from Parrot Analytics for The Sing-Off in the United States. We provide our partners with essential subscription-video-on-demand capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.