The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, making informed content decisions is crucial in the highly competitive streaming industry. Understanding audience demand is key to creating valuable content that will attract and retain subscribers.
"The Spanish Princess" is an excellent example of how demand data can provide valuable insights to entertainment executives. With 8.2 times the audience demand of the average show in the US over the last 30 days, it ranks in the 98.2nd percentile in the romance genre, indicating that it has higher demand than 98.2% of all romance titles in the US. The show’s continued success on a 1-year rolling basis suggests that its audience demand is growing steadily.
Entertainment executives can use this information to make informed content decisions. For instance, they can determine how much to spend on acquiring or producing similar content to "The Spanish Princess" and how to distribute it to maximize its impact on their platform. They can also assess which regions have the highest demand for this type of content and how to capitalize on that demand.
Knowing that "The Spanish Princess" has good travelability means that there is a significant potential to acquire or produce similar content that resonates with international audiences. The show could also serve as a reference point for gauging audience demand for further expansions. Furthermore, the show's franchiseability and reach suggest that there is potential to create spin-offs or expand into other related ventures. As a result, decision-makers may opt to invest resources into projects that capitalize on the success of "The Spanish Princess."
Entertainment executives can also leverage insights from audience demand data to develop effective pre-release marketing strategies, optimize pricing strategies, and assess potentialefforts to mitigate churn and increase subscriber retention. Content valuation, which is bolstered by demand data, offers decision-makers the ability to optimize content acquisition and investment decisions based on their economic value.
In summary, by employing demand data, entertainment decision-makers can gain valuable insights into the kind of content that will engage their audience, the most attractive markets for content, as well as assessing existing shows on the platform. These insights are useful in making informed content decisions, acquisition, distribution, and programming decisions, improving the chances of success of TV series or newly acquired content.
This is The Spanish Princess's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Spanish Princess travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular STARZ‘s The Spanish Princess is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Spanish Princess, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Period Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 18, 2024, 12:46 p.m. PST using television demand metrics from Parrot Analytics for The Spanish Princess in the United States. We provide our partners with deep media industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.