The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at an OTT platform or SVOD platform, one useful insight from the "Transplant" analysis is that the show's demand has been increasing recently. This is crucial to note, since it implies that the show may have untapped potential, greater investment in its distribution or marketing might spur an even higher audience demand. The information could also inform negotiations with the show's content providers on future seasons or may encourage platform executives to prioritize its promotion on their platform to attract new users.
As a TV series financing company or entertainment talent agency, this analysis can serve as a useful tool to estimate ROI. By comparing the demand for "Transplant" to that of other titles in a similar genre, it's clear that this show is currently in high demand. This implies that investing in the show can bring in higher profits in the long run and may have increased franchisability or spin-off potential.
For a TV production company or studio, demand data can be beneficial when deciding which shows to finance or produce. In the case of "Transplant," its momentum, good longevity, and outstanding reach indicate that there is a strong, steady audience base—which means it may be a solid investment. Additionally, the fact that the show has performed well in Canada, the US, and globally indicates it has universal appeal.
As a content distributor or linear or pay TV network, the analysis of "Transplant" is helpful for making informed programming decisions. Since the analysis showed that audiences that watch "Transplant" also like shows such as "FBI: Most Wanted," "Chicago Med," and "Grey's Anatomy," promoting these types of shows alongside "Transplant" on the network or platform has the potential to increase engagements or new user sign-ups.
Lastly, regardless of the organization type, Parrot Analytics' content valuation system based on demand data could assist in determining how much a particular piece of content, such as "Transplant," is worth. By measuring demand data through Parrot Analytics' system, executives can estimate its dollar value contribution to any platform, in any region, giving an accurate picture of its potential returns.
Transplant's travelability to the United States in the last 30 days is 58%, which means that the audience demand for Transplant is 58% of the demand in its country of origin, Canada. Click through to another market to discover how well Transplant travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CTV‘s Transplant is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Transplant, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2:02 p.m. PST using global television demand data from Parrot Analytics for Transplant in the United States. We provide our partners with deep content competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.