The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make strategic decisions, then you can learn a lot from analyzing audience demand data, especially from shows like "The Twilight Zone (2019)" that have been in the market for a while.
First and foremost, Parrot Analytics' content valuation system can help you determine the value of a series like "The Twilight Zone (2019)" to your platform, or to your competitors. Based on demand data, this system will reveal the dollar value contribution of any title to any platform in any region. You can assess a TV series' ability to drive subscriptions and mitigate churn, estimate the value of exclusivity, and calculate the ROI a specific title will bring to your platform.
You can use demand data to make informed content acquisition decisions. For example, "The Twilight Zone (2019)" is in the drama genre, and its audience demand is higher than 97.2% of all drama titles in the United States, which suggests that it is a high-performing show in this genre. Additionally, fans of "The Twilight Zone (2019)" also like other shows like "Rick And Morty" and "Friends", so you could consider acquiring similar shows or even partner with the talent that appears in these shows to expand your audience.
If you are interested in expanding internationally, examining the top 10 global markets where "The Twilight Zone (2019)" is most in-demand could help you strategize. Although the show outperforms the demand of the average TV show in each of these markets, the United States – the main market for this show – achieved outstanding audience demand of 6.8x. Therefore, it is important to understand that geography still plays a crucial role in the popularity of a show.
Demand data also informs programming decisions, including selecting the best release strategy for the show. By examining the peak rank of "#716" in March 2024 for "The Twilight Zone (2019)", you can learn that the show's demand spiked toward the end of the month. This suggests that the show's content may be more popular at this time, and it could influence the way you choose to release future content.
In addition, "The Twilight Zone (2019)" showed excellent performance across six dimensions, including "Worldwide audience demand," "Travelability," "Longevity," "Momentum," "Franchisability," and "Reach." Understanding how the show performs in all of these areas could inform your future content investment decisions.
In conclusion, demand data, as exhibited by the case of "The Twilight Zone (2019)," provides comprehensive insights into audience behavior, which decision-makers in the entertainment industry can leverage to make informed decisions, including content valuation, programming, and expansion decisions.
This is The Twilight Zone (2019)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Twilight Zone (2019) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Twilight Zone (2019), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:04 p.m. PST using demand analytics from Parrot Analytics for The Twilight Zone (2019) in the United States. We provide our partners with extensive media industry expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.