The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content-related decisions. For instance, you can use the audience demand for "The Voice (US)" to evaluate the show's performance and understand how it can be leveraged to drive engagement and growth for your platform or network. Below are some of the questions to which demand data can provide answers and how they relate to content valuation:
- Content valuation: You can use demand data to determine the value of "The Voice (US)" and how much to spend on content acquisition. By using Parrot Analytics content valuation system, you can obtain a dollar value contribution of the show to your platform or network and compare it with other titles available in the market.
- Subscriber acquisition and retention: By knowing which shows should be acquired to retain existing audiences or grow new ones, and by identifying the type(s) of content exhibiting opportunities to produce or acquire, you can make more informed decisions in terms of programming and distribution strategy.
- Optimal release strategy and pricing: Understanding how demand changes over time and spikes during a specific time frame allows you to devise a release strategy that maximizes audience engagement. It can also aid in pricing decisions by identifying a title's baseline value.
- Competitive benchmarking: Knowing how "The Voice (US)" stacks up against other titles in the market helps identify gaps in the catalog and allows for strategic content planning and acquisition.
- Platform and network fit: By identifying which platforms are most in demand for "The Voice (US)," you can devise a distribution strategy that caters to these platforms and optimizes content engagement.
Furthermore, demand data helps answer several questions specific to "The Voice (US)":
- How popular is the show relative to the market average?
"The Voice (US)" has a demand of 37.1 times the average show in the United States over the last 30 days, indicating its exceptional popularity.
- What shows do "The Voice (US)" fans also like?
According to demand data, fans of "The Voice (US)" also like "The Simpsons," "The Rookie," "Big Brother (US)," and other TV shows.
- How is "The Voice (US)" performing with respect to its rank and demand over time?
Demand for "The Voice (US)" has been increasing recently, but during March 2024, the show dropped in its rank by four spots in the United States. Also, it peaked at 42.2 times the title average in the last 30 days, indicating a decrease in popularity in comparison to the show's peak demand of 67.1 times the average over the entire year and 37.6 times the average on a rolling year basis.
- What are the top global markets where "The Voice (US)" is most in demand?
"The Voice (US)" outperforms the demand of the average TV show in all of the top 10 global markets where the show is most in demand. The United States is "The Voice (US)"'s number one market globally, followed by Germany and other countries.
In conclusion, demand data is an invaluable tool for entertainment executives to make strategic decisions related to content acquisition, distribution, and programming. By leveraging Parrot Analytics's content valuation system and demand data analytics, executives can identify trends, evaluate performance, and make well-informed decisions that drive audience engagement and growth.
This is The Voice (US)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Voice (US) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s The Voice (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Voice (US), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on April 19, 2024, 2:02 p.m. PST using television demand analytics from Parrot Analytics for The Voice (US) in the United States. We provide our partners with extensive television industry workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.