The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives across various fields use demand data to make informed content decisions. Parrot Analytics' content valuation system, powered by global content demand and supply, helps answer questions about content's worth, how it drives engagement, and its ability to retain or acquire subscribers.
In March 2024, "The Voice Of Switzerland" had a significant demand in the United States, standing at 9.5 times the average show's demand over the last 30 days. This show's demand value helps in answering several questions. For instance, content valuation asks how much the show is worth, and its current demand in the United States indicates that investors could acquire or distribute the show for a higher price.
Demand data can also help in determining the kind of content to acquire or produce by identifying opportunities for specific genres or types of content exhibiting high demand. Decision-makers can use demand data to provide insights on viewers' tastes and preferences that can help to optimize the marketing campaign and improve audience engagement, which is pivotal in the success of the show.
Content distributors can also use demand data to identify the most in-demand shows in specific areas to enable territorial licensing for global distribution. The data helps locate the most optimal platforms to distribute content globally, as well as to identify new markets for distribution and expand the reach of the content.
Considering that "The Voice Of Switzerland" achieved the peak rank of #928 in the United States during March, content executives can use demand data to compare the performance of the show to other similar titles available in the market, facilitating competitive benchmarking.
Lastly, demand data can be indispensable when assessing audience acquisition and retention strategies. A show with outstanding demand provides an opportunity to attract new viewers, while existing viewers will likely stick around, reducing the likelihood of churn.
In conclusion, the incredible demand for "The Voice Of Switzerland" in the United States in March 2024 demonstrates the value of a show in specific geographical locations. Decision-makers use demand data to make informed content, distribution, acquisition, and programming decisions. By providing such insights, professionals in the entertainment industry can make data-driven decisions to optimize investment and increase revenue generation.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SRF 1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Voice Of Switzerland, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on April 18, 2024, 2:02 p.m. PST using global demand metrics from Parrot Analytics for The Voice Of Switzerland in the United States. We provide our partners with meaningful OTT capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.