The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to support your content valuation process, optimize your distribution strategies and make better decisions about programs and acquisitions. For instance, let's describe how Parrot Analytics' data analysis could help in a series of questions you might ask.
Content valuation uses demand data to assess the value of a content library over time.
By leveraging demand data intelligence, content valuation can answer questions like how much a title is worth for a streaming platform. Looking at "The West Wing" as an example, its 13.9x demand over the last 30 days shows that it is much more in demand than the average TV show. This information may assist the valuation of the content library.
Demand enables valuing IP globally
Demand data helps to consider the global value of a show, which may assist in determining whether to acquire, license or produce a show. In this instance, "The West Wing" has excellent demand data not just in the United States but is remarkably popular in other countries. It is ranked second in demand in Spain, while in other regions like Canada, the United Kingdom, France, Germany, Israel, Switzerland, and Australia, its demand is good. This data points to the potential to sell "The West Wing" internationally or to increase its value outside the current markets.
Content valuation is based on region-specific audience demand data
Audience demand data is sensitive to region-specific preferences, and it can be used to value a title better by market. For "The West Wing" in March 2024, audience demand in the United States increased by 1.6%. However, with data from other markets, a regional content strategy that highlights titles favored in each specific territory could be planned.
Demand helps with subscriber retention and acquisition
One of the significant benefits of demand data is that it can also be used to help you understand how to satisfy subscriber needs and how to grow the audience base. For "The West Wing," its travelability is good, which indicates an opportunity for it to expand its international audience to other regions. Furthermore, the average audience demand has increased by 17.1% over a span of one year, and there was a spike in audience demand late in March 2024. This insight might suggest that additional promotions could be developed to help increase audience engagement or to encourage new viewers to join in with nostalgic fans of the series.
Demand informs scalable concept testing
Demand data from the content is useful for testing show concepts. By analyzing content like "The West Wing" together with the shows its fans like, like "The Crown," "Call the Midwife," and "Game of Thrones," Parrot Analytics can identify specific features or themes that are comparatively in-demand. These insights could be used to help refine the messaging of a new TV show or to target a specific audience with a new series.
In conclusion, Parrot Analytics' demand data can provide entertainment executives with a wealth of information that can assist them in making better-informed strategic decisions about their content. "The West Wing" has excellent demand data across markets and demand for it is expanding. Entertainment executives can leverage demand data over the long term to help optimize their content strategies and maximize their profits.
This is The West Wing's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The West Wing travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. NBC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The West Wing.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The West Wing from partners like NBC.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The West Wing? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as NBC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from NBC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The West Wing. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as NBC to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The West Wing), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The West Wing, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s The West Wing is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The West Wing, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Political Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:02 p.m. PST using global demand datasets from Parrot Analytics for The West Wing in the United States. We provide our partners with extensive television series insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.