The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive aiming to make more informed decisions about content, acquisition, distribution, and programming? You don't have to rely on guesswork anymore. Demand data can give you valuable insights into consumer behavior and preferences, as well as help you make better-informed decisions.
Take, for instance, "The Wheel of Time," a hotly debated TV series with a fascinating premise. Suppose you are interested in how best to allocate company resources based on the show's current performance. In that case, the show's demand data will provide you with some powerful insights.
Content Valuation: You can use demand data to estimate a show's worth, such as "The Wheel of Time", by examining its ability to generate audience interest. "The Wheel of Time" has demonstrated very significant audience demand of 20.7 times the average TV show in the United States over the past 30 days. This implies that the show is highly valued by the audience in comparison to other shows. Comparing demand data over the past 90 days shows a recent decrease in demand for the show but still outperforms the average TV show.
Programming Decisions: The show has a global audience, and demand data reveals where this popularity lies. For example, the United States is the show's most important market, where "The Wheel of Time" has an outstanding audience demand of 14.8 times the average show. Comparing audience demand for the show in other markets, such as Canada, Russia, and the U.K., also reveals that the show outperforms the average TV show in each market. Based on this information, the platform has to take a closer look at programming decisions. For instance, if the show is primarily watched through an OTT platform, the platform can consider releasing additional content to cater to this audience and retain its audiences.
Acquisition Decisions: Your company may be interested in acquiring the show for your platform. However, you'd have to measure the show's potential impact in your market. Parrot Analytics content valuation system calculates the dollar value contribution of any title, to any platform, in any region. Hence, using demand data, you can confidently ensure that the acquisition decisions you make are supported by audience demand, thereby enhancing the probability of a successful acquisition.
Distribution Decisions: The show's travelability (the ability of a show's international demand relative to its home market) is exceptional. This means "The Wheel Of Time" has great potential for international distribution. Based on demand trends in different regions, you can evaluate, for instance, whether shifting focus onto an international distribution audience market in the show’s storyline and marketing can increase demand.
Conclusion: The demand for "The Wheel of Time" is a clear indication that there is a palpable consumer demand for the show. Taking advantage of demand data and analytics gives platforms and other key stakeholders the opportunity to make strategic and informed decisions that can grow the show's audience and further connect its global viewership.
This is The Wheel Of Time's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Wheel Of Time travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Wheel Of Time is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Wheel Of Time, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 3:35 a.m. PST using demand analytics from Parrot Analytics for The Wheel Of Time in the United States. We provide our partners with essential OTT capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.