The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make more informed content decisions, Parrot Analytics' demand data can offer you valuable insights. Let's take a closer look at how Parrot Analytics' demand data informs content valuation and other strategic decisions using the example of "The Winchesters."
One of the primary questions that entertainment executives have is how much a series or content library is worth. Parrot Analytics' content valuation system employs global demand data to answer this question, revealing the dollar value contribution of a title to a platform in any region. For instance, by analyzing the audience demand for "The Winchesters" in the United States, executives can understand the value of the show on a rolling basis.
Moreover, demand data informs the decision-making process regarding supply and demand. For example, executives can examine the audience demand trends for shows in specific genres to determine which types of content to acquire or produce next, which reveals opportunities within the market. Fans of "The Winchesters" also tend to enjoy shows like "Quantum Leap" or "American Horror Story," so executives can leverage demand data to find other titles that will appeal to the show's core audience.
In addition to supporting content valuation and decision-making around supply and demand, demand data can help executives retain audiences by determining which titles to acquire. Thanks to Parrot Analytics' demand data, executives can assess a TV series' ability to drive subscriptions and reduce churn. For instance, executives can calculate the ROI that a specific title will bring for a platform and estimate the cannibalization of audiences if a title is available on multiple services. In the case of "The Winchesters," demand has been decreasing recently, so entertainment executives must examine the audience demand trends and decide whether they need to promote it more.
Demand data also enables executives to make decisions around distribution, programming, and acquisition. By analyzing the top 10 global markets where "The Winchesters" is most in-demand, executives can decide which platforms to target. They can also determine the release strategy and pricing, optimize the marketing campaign ahead of a premiere, and create spinoffs or franchises.
Parrot Analytics' demand data offers a wide range of information and can help entertainment executives make data-driven decisions. With demand data, executives can understand the popularity of their content, quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. "The Winchesters" is a great example of how demand data can offer executives comprehensive insights into the health of their content globally, along with actionable data points to increase revenue and profitability.
This is The Winchesters's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Winchesters travels internationally.
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Acquire the best shows from partners such as the cw to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Winchesters), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as the cw by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Winchesters, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular the cw‘s The Winchesters is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Winchesters, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 4:32 p.m. PST using television demand metrics from Parrot Analytics for The Winchesters in the United States. We provide our partners with extensive television industry expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.