The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed decisions regarding content valuation, acquisition, distribution, and programming. Take the example of "Tin Star," a British-Canadian drama series that aired from 2017 to 2020. By examining the show's demand data for the month of October 2023 in the United States, we can draw some insights about how you can use demand data to inform your decision-making process.
Firstly, demand data can help you assess the value of a TV series. For instance, you can estimate the dollar value contribution of a title to any platform in any region. You can also determine the baseline value of a title, assess a TV series' ability to drive subscriptions, and mitigate churn. In the case of "Tin Star," we see that the show's current demand is 2.5 times the average show in the United States over the last 30 days, which indicates good demand. Moreover, only 8.6% of all TV shows have this level of demand. By examining the show's demand data, you can estimate how much the show is worth, which can inform your acquisition or distribution decisions.
Secondly, demand data can help you identify the most popular genres and content in your market. For instance, demand data can help map local whitespaces or identify a show's travelability, which quantifies its international demand relative to its home market. In the case of "Tin Star," we see that the show's highest demand is in its country of origin, the United Kingdom, followed by Australia, the Netherlands, the United States, Russia, France, and China. By examining the show's demand data in different markets, you can identify which genres and content resonate most with your audience and adjust your programming decisions accordingly.
Thirdly, demand data can help you assess the potential of a title to expand into other markets or spin-offs. For instance, demand data can help determine a show's franchisability or spin-off potential, as well as its longevity, momentum, and reach. In the case of "Tin Star," we see that the show's longevity is good, which means that its audience demand is maintained over time. Moreover, its momentum and franchisability are okay, which means that the pace of its growth and spin-off potential are moderate. By examining a show's demand data, you can identify which titles may have the potential to expand into other markets, develop spin-offs, or sustain their audience demand over time.
Finally, demand data can help you optimize your content release strategy and marketing campaign. For instance, demand data can reveal the effectiveness of your pre or post-premiere marketing campaign, as well as the show's cultural relevance and audience affinity. In the case of "Tin Star," we see that the show's demand spiked in late October 2023 in the United States, which may indicate the effectiveness of its marketing campaign. Moreover, the show's fans are also interested in similar titles such as "Star Trek: Strange New Worlds," "Foundation," "The Mandalorian," and "Game of Thrones." By examining the show's demand data, you can optimize your release strategy and marketing campaign to attract and retain your audience.
In conclusion, as an entertainment executive, you can use demand data to make more informed decisions about content valuation, acquisition, distribution, and programming. By examining a show's demand data, such as that of "Tin Star," you can estimate its dollar value contribution, identify the most popular genres and content in different markets, assess its potential for expansion and spin-offs, and optimize your release strategy and marketing campaign.
Tin Star's travelability to the United States in the last 30 days is 35%, which means that the audience demand for Tin Star is 35% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Tin Star travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Sky Atlantic, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Tin Star.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Tin Star from partners like Sky Atlantic.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Tin Star? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Sky Atlantic to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Sky Atlantic by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Tin Star. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Sky Atlantic to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Tin Star), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Sky Atlantic by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Tin Star, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Sky Atlantic‘s Tin Star is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky Atlantic and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tin Star, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 19, 2024, 2 p.m. PST using television demand data from Parrot Analytics for Tin Star in the United States. We provide our partners with essential television series workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.