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TV ratings for Tokyo Vice in the United States. HBO Max TV series

Tokyo Vice

Original TV Network:
HBO Max
Genre:
Drama
Release type:
Digital Original

A Western journalist working for a publication in Tokyo takes on one of the city's most powerful crime bosses.

How well is this TV series doing in the United States?

Last 30 days
22.2x Difference from market average outstanding
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Demand Data: Leveraging Insights from Tokyo Vice for Informed Entertainment Decision Making

Parrot Analytics Insights - February 2024

If you're an entertainment executive responsible for making content, acquisition, distribution, or programming decisions, understanding audience demand and leveraging data-driven insights can be a critical component of your strategic decision-making process. For example, the demand for "Tokyo Vice" can be analyzed to generate important insights into how entertainment executives can leverage demand data to make informed decisions that can drive revenue. Here are some relevant questions that the executives may consider when analyzing the data around "Tokyo Vice".

- Content valuation: Using demand data, you can calculate the ROI a specific title will bring to any given platform. The demand for "Tokyo Vice" in the United States over the last 30 days has been outstanding, with an audience demand of 17.5 times the average show in the US. This data can help assess the value of the show to the platform that hosts it in terms of revenue, subscriber growth, or churn reduction.

- Programming decisions: The outstanding demand for the "Tokyo Vice" show is indicative of its popularity with audiences. By looking at the market share of "Tokyo Vice" in the US, you can see how popular it is compared to other similar shows and make programming decisions accordingly. According to Parrot Analytics, the show ranks at the 99.2nd percentile in the crime genre in the United States, placing it in the top percentile and making it an exceptional performer compared to other content in the same genre.

- Distribution decisions: Parrot Analytics' demand data can be utilized to assess the travelability of a TV series, which measures its international demand relative to its home market. For "Tokyo Vice," demand data shows that its travelability is good, making it a prime candidate for international distribution. The fact that it outperforms the average TV show demand in each of its top 10 global markets (including the United Kingdom, China, France and Spain, among others) can influence distribution decisions across borders.

- Acquisition decisions: Demand data helps you identify shows that are gaining momentum, their genre, the interests of their audiences and growth opportunities in a market. By analyzing the demand for "Tokyo Vice", rising demand signals a show that should be considered for acquisition or licensing. As the show's worldwide audience demand across all platforms is excellent, executives may also explore licensing deals with various digital platforms.

- Content decisions: The increase in audience demand for the show by 53.2% in February 2024 in the United States, highlights how audience tastes are evolving around crime-genre thrillers. This can inspire executives to consider creating more shows in the same genre as "Tokyo Vice" as a way of appeasing their audiences. By examining the top 10 markets where the show is most in-demand over the last 30 days and the audience of other shows enjoyed by fans of "Tokyo Vice", executives can gain content ideas or make informed decisions on upcoming productions.

In conclusion, entertainment executives can use demand data to help them make more informed decisions concerning content, distribution, acquisition, programming, and content decisions. By analyzing the data around shows like "Tokyo Vice," executives can evaluate the commercial viability of shows, identify new growth opportunities, gauge audience interest, and justify decisions based on data-driven insights. With this information, entertainment executives can make data-driven decisions to ensure shows have the optimal release strategy, reach, and longevity with viewership while maximizing revenues.

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More news about Tokyo Vice:

How fast is demand for Tokyo Vice growing?

Last 30 days
+38.6% Change in demand
On a rolling 30-day average basis, we compare TV demand in the United States for Tokyo Vice to the preceding 30 days: Demand has increased by 38.6%

Drama performance

Last 30 days
99.4% Percentile rank
Tokyo Vice ranks at the 99.4th percentile in the Drama genre. This means Tokyo Vice has higher demand than 99.4% of all Drama titles in the United States
Title position in Drama
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
100% Home market travelability

This is Tokyo Vice's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Tokyo Vice travels internationally.

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How popular is Tokyo Vice around the world?

Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Tokyo Vice is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

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Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
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Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tokyo Vice, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.

This page has been altered on March 28, 2024, 3:35 a.m. PST using global television demand analytics from Parrot Analytics for Tokyo Vice in the United States. We provide our partners with extensive TV series capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.