The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are tasked with making important decisions regarding content decisions, acquisition, distribution, and programming. Understanding audience demand data is key to making informed decisions that can drive the success of your platform, network, or studio. Demand data can provide valuable insights that can inform content valuation, audience retention, and acquisition, as well as franchise or spin-off potential.
For instance, let's take a closer look at the anime series "Tonikawa: Over The Moon For You" and its month-long performance in the United States for December 2023. One of the most important metrics to consider when evaluating the show's performance is its audience demand in the country. In this case, the show has a demand that is 3.4 times the average show in the United States in the last 30 days.
Using demand data, you can evaluate "Tonikawa: Over The Moon For You's" potential value as a content asset. This information can help you make informed acquisition and enable you to focus on making data-driven decisions for content production, acquisition, and valuation. With audience demand data, you can quantify the platform-specific marginal revenue contribution and ROI of a specific title for any given platform, assessing the TV series' ability to drive subscriptions and mitigate churn.
Another application of demand data is to map the most popular genres in a local market or a global scale. In the case of "Tonikawa: Over The Moon For You," the show has high demand in the romance genre in the United States, with demand higher than 95.2% of all romance titles in the country. Additionally, you can use demand data to pinpoint the specific markets where demand for a show is the highest. For instance, Japan is the show's number one market globally with an audience demand of 3.7x.
Demand data can also be used to inform marketing decisions for pre-release campaigns, as well as optimal release strategies for content. For instance, demand for "Tonikawa: Over The Moon For You" spiked in late December 2023 in the United States, indicating an intentional marketing strategy towards the end of the year could attract new subscribers to the platform.
Finally, demand data can help you understand a show's global performance across six dimensions such as longevity, momentum, travelability, franchisability, reach, and pulse. By analyzing these dimensions, you can make better-informed decisions on content acquisition, distribution, and marketing, prioritize investment in content that has high demand and franchise potential, and craft promotional campaigns that best resonate with the target audience.
Tonikawa: Over The Moon For You's travelability to the United States in the last 30 days is 24%, which means that the audience demand for Tonikawa: Over The Moon For You is 24% of the demand in its country of origin, Japan. Click through to another market to discover how well Tonikawa: Over The Moon For You travels internationally.
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Acquire the best shows from partners such as Tokyo MX to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Tonikawa: Over The Moon For You), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Tokyo MX by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Tonikawa: Over The Moon For You, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Tonikawa: Over The Moon For You is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tonikawa: Over The Moon For You, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using global tv demand metrics from Parrot Analytics for Tonikawa: Over The Moon For You in the United States. We provide our partners with valuable television series workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.