The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The demand data for "Top Chef Junior" in the United States for February 2024 can provide valuable insights for entertainment executives working for a TV network or streaming platform.
One of the main questions that demand data can answer for executives is related to content valuation. Demand data enables executives to know how much their content is worth to an audience. For example, using the demand data for February 2024, executives can see that "Top Chef Junior" has 2.9 times the audience demand of the average show in the United States over the last 30 days, indicating that the show has good demand. Knowing this information is essential for executives to determine the economic value of the content in their library or the value of a specific series to their platform.
Demand data can also help executives determine the best acquisition strategy and make informed programming decisions. In the case of "Top Chef Junior," executives can see that the show has an increasing demand. The show has moved up in its rank by 3034 spots during February in the United States and has increased by 49.2% over the month. Knowing this information allows executives to make decisions about renewing shows or buying additional seasons.
Furthermore, demand data can inform executives on potential genre opportunities that are resonating with their current audience and attracting new subscribers. From the top 10 shows that fans of "Top Chef Junior" also like, executives can identify popular titles within the cooking show or reality TV genres. Executives can also assess the performance of "Top Chef Junior" compared to other reality TV shows in the United States and determine whether the show falls into the top percentile or presents room for improvement.
Finally, demand data can help executives with their distribution strategy, especially in identifying areas where a show has high demand. For example, "Top Chef Junior" outperforms the demand of the average TV show in each of the top 10 global markets, indicating that it has the potential to gain traction in those markets. Knowing this information could help executives determine which regions they should prioritize for launching or expanding their streaming platform.
In summary, demand data is a powerful tool for entertainment executives to use for content valuation, distribution, acquisition, or programming decisions. It enables them to make informed decisions based on the demand for shows like "Top Chef Junior." Knowing how popular a show is, whether it is increasing or decreasing in popularity, and how it compares to other titles within the same genre or across different markets is essential for executives to make data-driven business decisions.
This is Top Chef Junior's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Top Chef Junior travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Universal Kids and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Top Chef Junior, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 28, 2024, 4:32 p.m. PST using global demand analytics from Parrot Analytics for Top Chef Junior in the United States. We provide our partners with far-reaching television series competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.