The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you have the responsibility of making informed content, acquisition, distribution, and programming decisions. Demand data can help you in multiple ways in this decision-making process.
For example, using the example of "Top Wing", an animated series, let's explore how demand data can help in making informed decisions. "Top Wing" has good audience demand in the United States as it is 5.2 times the audience demand of the average show. As an executive, you can use this data to make an informed content acquisition decision, as it indicates the popularity of the show and the potential for a good return on investment. Content valuation, which is the economic valuation system powered by global content demand and supply, can help you answer several questions concerning the value of your content in monetary terms, including estimating revenue contribution, subscriber acquisition, and cannibalization.
Furthermore, by tracking Top Wing's audience demand, we see that demand has decreased recently but remains higher than the title average. We also know that audience demand for the show spiked in mid-March, which can help programming decisions, as you may want to air promotions around that time. Additionally, you can examine the top 10 global markets where "Top Wing" is most in-demand to understand its international success and decide whether it is a good acquisition for international expansion.
Comparing the show's demand data on a rolling year basis and in the last 30 days is another indicator of its increasing popularity. As an entertainment executive, you can use this information for content licensing, programming decisions, and international distribution.
Parrot Analytics' global content demand and supply data can answer a wide range of questions, such as what genres are popular in a market, how to optimize release strategy and pricing, which titles will help acquire or retain subscribers, and which shows will help expand your audience. Parrot Analytics' data can also inform pre-release marketing, power discovery and recommendations, and enables competitive benchmarking.
In conclusion, incorporating demand data, such as the demand data for "Top Wing", into your decision-making process can help you make informed decisions concerning content acquisition, programming, and distribution, and help you assess the value of your content. Parrot Analytics’ global content demand data can help entertainment executives, talent agencies, and content distributors make decisions that will ensure that their content remains resonant and relevant as the entertainment industry continues to evolve.
This is Top Wing's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Top Wing travels internationally.
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Acquire the best shows from partners such as Nickelodeon to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Top Wing), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Top Wing is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Top Wing, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using global tv demand content analytics from Parrot Analytics for Top Wing in the United States. We provide our partners with comprehensive television insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.