The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working at a TV production company or SVOD platform, you can use the demand data of a TV series like "Total Divas" to make more informed content decisions. The demand data shows that "Total Divas" has achieved excellent audience demand in the United States. Only 2.7% of TV shows have demand level similar to that of "Total Divas". Besides, the show has a higher demand of 10.7 times the average over the last 30 days. You might consider investing more in programming and acquiring similar shows that cater to the same audience. Furthermore, you are informed that audience demand for "Total Divas" has increased in the last 30 days by 0.1%. It implies that the popularity of the show is still on the rise, and you might consider acquiring more content that caters to a similar audience and theme.
The Parrot Pulse for "Total Divas" provides an independent measure of its global performance across six dimensions. You can use this data to benchmark against other TV shows. The worldwide audience demand across all platform for "Total Divas" is rated good, and its longevity is rated good as well; this suggests that the show's demand has maintained over time, indicating it has sustained popularity and might lead to loyal fans. You might leverage this data, to identify the TV programs that have potential for longevity to create a meaningful impact for the audience.
Moreover, the reach of "Total Divas" (the number of people expressing demand for a show) is rated good, indicating it can attract new subscribers to the platform. You can leverage this data, to identify contents that have similar reach, cater to the same audience and acquire more of them to grow your subscriber base.
Lastly, the data reveals that the show has traveled well. If you operate an SVOD platform with a global reach, you might consider taking advantage of this data to pursue strategies that will help the TV show achieve international recognition.
In summary, the demand data of "Total Divas" highlights the global performance of the TV show, its popularity, and potential impact. As an executive, you can take advantage of this data and its various dimensions to make more informed decisions on acquisitions, content distribution, programming, and content valuation. By examining the data, you can identify potential TV programs that have a substantial audience reach, high demand, and the potential to achieve longevity.
This is Total Divas's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Total Divas travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular e!‘s Total Divas is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for e! and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Total Divas, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using television demand content from Parrot Analytics for Total Divas in the United States. We provide our partners with meaningful SVOD capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.