The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you understand the importance of using data to make informed content, acquisition, distribution, and programming decisions. Parrot Analytics' demand data offers detailed insights that can help you identify valuable shows and optimize your business strategy.
For instance, let's take a closer look at the demand data for the "Transformers Animated" TV series. The show has an outstanding demand score of 8.8 times the average show in the United States over the last 30 days, revealing that it's highly in demand by American audiences, especially in the family genre. Moreover, it's worth noting that the show is more popular in the United States than in other countries, with a particularly strong following in Canada.
While the show's demand has been decreasing over the past few months, its recent spike in demand suggests it may be gaining popularity again. Additionally, it's important to note that the show maintains a relatively consistent level of audience demand, and it has the potential for spin-offs, as indicated by its franchisability dimension.
Using demand data, you can identify which shows are most likely to keep your current audience happy and drive new subscribers to your platform. For example, it's notable that "Transformers Animated" fans are also interested in shows such as "Rick and Morty" and "WandaVision," indicating potential cross-promotion opportunities.
Furthermore, the demand data can help you evaluate the baseline value of a title, calculate the return on investment for a specific title, and estimate the cannibalization of audiences if a title is available on multiple services. By examining the top 10 global markets where "Transformers Animated" is most in-demand over the last 30 days, we can identify where the show is most valuable to audiences and make content acquisition decisions based on that data.
Overall, demand data is an essential tool for entertainment executives seeking to make informed content, acquisition, distribution, and programming decisions. Parrot Analytics' content valuation system, powered by global content demand and supply, enables you to determine how much a TV series is worth, estimate its ability to drive subscriptions and mitigate churn, and identify the best release strategy for your content, among other benefits. By leveraging demand data, you can make strategic decisions that will help your platform or network thrive in an increasingly competitive market.
This is Transformers Animated's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Transformers Animated travels internationally.
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Acquire the best shows from partners such as Cartoon Network to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Transformers Animated), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Transformers Animated is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Transformers Animated, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been altered on March 28, 2024, 3:42 a.m. PST using television demand metrics from Parrot Analytics for Transformers Animated in the United States. We provide our partners with comprehensive OTT competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.