The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the success of the content you produce, acquire or distribute is determined by the amount of audience demand. Demand data can help inform strategic content decisions concerning programming, content acquisition, and distribution. It can also drive content valuation by revealing the dollar value contribution of any title to any platform in any region. Let's use an example of "Transformers: Robots In Disguise" for the month of March 2024 to explain how demand data can positively influence business strategy.
Demand analytics show that demand for "Transformers: Robots In Disguise" in the United States has ad good reception with 3.8 times the audience demand of an average show in the country in the last 30 days. This statistic compares favorably to the show's demand of 4.0 times the title average over the last 90 days, which indicates a minor decrease in audience demand. Comparing the show's peak rank of #2145 in the United States to its current ranking, we see that the show has moved up by 107 spots in March 2024. Knowing this data about audience demand and the show's popularity can help content producers, acquirers, and distributors make better decisions for the brand and ensure more sustainable long-term success.
As an entertainment executive, it's crucial that you know your target audience and assess how well the content you distribute caters to their preferences. Parrot Analytics' demand data can reveal information about the specific genre preferences of an audience. For instance, the "Transformers: Robots In Disguise" title has a demand percentile of 89.5 in comedy in the United States. Executives can make more informed decisions on genre-specific content by understanding the tastes of their audience, and directing efforts on shows that meet their preferences.
Not only can demand analytics data be used to inform programming decisions, but it can also inform where you should market your content and what titles each market prefers. Analyzing the top 10 global markets where "Transformers: Robots In Disguise" is most in-demand, we see that it outperforms the average TV show demand in each market. The United States is the series' number one market globally, where the show boasts excellent demand. With Denmark ranked as the second-best country globally, local distributors may consider negotiating deals to acquire the title for their platform. Similarly, other markets with "okay" demand could point to a need for additional marketing and promotional efforts in that region.
Demand data is also useful in calculating the ROI that a specific title may generate for a given platform, and by assessing a TV series' ability to drive up subscriptions and mitigate churn. Demand data can enable executives to quantify the platform-specific marginal revenue that a specific title contributes, as well as estimate and evaluate audience cannibalization in multi-channel environments. Additionally, by understanding audience demand trends, networks can make more informed decisions on how they allocate their content budget.
Overall, Parrot Analytics' demand data can reveal essential insights to inform strategic decisions and ensure long-term success for content producers, acquirers, and distributors. By using data to evaluate the value of content and content libraries, measure the success of marketing campaigns, guide programming decisions, locate new markets for distribution, and estimate ROI, executives can ensure continued optimization of their business strategies.
This is Transformers: Robots In Disguise's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Transformers: Robots In Disguise travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Transformers: Robots In Disguise is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Transformers: Robots In Disguise, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using global demand metrics from Parrot Analytics for Transformers: Robots In Disguise in the United States. We provide our partners with smart TV insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.