The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are crucial decisions you need to make regarding content creation, acquisition, distribution, and programming. Using demand data can give you valuable insights to help make more informed decisions. In this article, we will use the example of "Transformers: War For Cybertron Trilogy" for the month of March 2024 in the United States to illustrate how demand data can be used.
Firstly, demand data can be used for content valuation. By using demand data to calculate the dollar value contribution of a title to any platform in any region, it can reveal the baseline value of a title. Specifically, we learn that "Transformers: War For Cybertron Trilogy" has demand that is 4.3 times greater than the average TV show in the United States over the last 30 days. This highlights that it is worth an above-average amount in terms of content valuation. Additionally, by examining the performance of the show on a rolling year basis vs the last 30 days, we discover that the show has increased popularity, which is useful information for content valuation.
Secondly, demand data can inform programming decisions. Understanding audience demand for a specific show can help you to make better programming decisions by giving you insights into which shows should be prioritized. The demand for "Transformers: War For Cybertron Trilogy" in the United States has increased by 37.5% during March, suggesting that it would be wise for programming executives to prioritize that show. Also, by examining the show's audience, we learn that fans of "Transformers: War For Cybertron Trilogy" also like "The Mandalorian," "Wheeler Dealers," and "South Park." Programming executives can use this information to curate programming lineups that appeal to the show's fanbase.
Thirdly, demand data can inform distribution decisions. By using demand data, you can determine the platforms to target for distributing content. In the case of "Transformers: War For Cybertron Trilogy," it is revealed that the demand for the show is good across many countries, including China, the United States, Switzerland, and Canada. This information can be useful for distributors deciding which regions to distribute the show to or which regions to focus on to increase demand for the show.
Lastly, demand data can inform acquisition decisions. By using demand data, you can estimate the ROI a specific title will bring for any given platform. In this case, it is shown that the show has good demand, which could lead it to bring in a substantial ROI for an acquisition-driven platform. Additionally, by examining the show's franchise and spin-off potential, it is found to be okay. This means that it could be a worthy acquisition target for companies looking to develop spin-offs or franchise opportunities.
In summary, demand data can be used to help entertainment executives make more informed content, acquisition, distribution, and programming decisions. Using the example of "Transformers: War For Cybertron Trilogy," we learned that demand data can help with content valuation, programming decisions, distribution decisions, and acquisition decisions. By incorporating demand data into your decision-making process, you can create a well-informed strategy that increases the likelihood of success.
This is Transformers: War For Cybertron Trilogy's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Transformers: War For Cybertron Trilogy travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Transformers: War For Cybertron Trilogy.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Transformers: War For Cybertron Trilogy from partners like Netflix.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Transformers: War For Cybertron Trilogy? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Transformers: War For Cybertron Trilogy. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Transformers: War For Cybertron Trilogy), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Transformers: War For Cybertron Trilogy, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Transformers: War For Cybertron Trilogy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Transformers: War For Cybertron Trilogy also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Transformers: War For Cybertron Trilogy, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:02 p.m. PST using television demand analytics from Parrot Analytics for Transformers: War For Cybertron Trilogy in the United States. We provide our partners with far-reaching television series expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.
Argentina
Australia
Brazil
Canada
Chile
Colombia
Denmark
France
Germany
India
Ireland
Italy
Japan
Malaysia
Mexico
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Russia
South Africa
South Korea
Sweden
Thailand
Turkey
United Kingdom
